Associate - Digital Subscriptions & Growth

Posted 3 Days Ago
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London, England, GBR
Hybrid
Entry level
eCommerce • Information Technology
The Role
Support growth of Reach's subscription products by running A/B tests, monitoring CPA/LTV/churn, mapping user journeys, conducting QA on paywall/product features, performing competitor and pricing research, and executing day-to-day operational tasks across Product, Marketing, Editorial, and Operations.
Summary Generated by Built In
Company Description

About us

Hello, we’re Reach. Every day, our trusted news, stories and content connect with millions of people where they live - whether that’s on their social feed or at their neighbourhood newsstand; through their local community or their take on the hot topic of the day.

We're home to more than 120 brands - from household names like the Mirror, Express, Daily Star and Daily Record, to local titles like MyLondon, BelfastLive, and the Manchester Evening News, and brands making a splash in the US like the Irish Star.

It's our ability to understand people and the things that matter to them that makes us Britain and Ireland's largest commercial news publisher. We reach around 70% of the UK's online population, 10% of the US online population, and over 100 million social followers around the world, connecting with them on who they are, where they live and what they love.

Your story, with Reach

As a modern media organisation, we're much more than just news. And it takes a wide range of people and skills to serve diverse audiences, customers and communities like we do.

We know everyone has their own story to tell, so we’ve built an environment where every background is respected and every day is a day to explore.

We’ll help you build a career that works with your life, while giving you the space to create and grow.

Job Description

Reach is building out our subscription proposition rapidly with strong targets in 2026. With a start up mentality, diving new subscriptions and retaining existing readers is at the core of our audience subscription strategy across growth. As a part of this growth, we are looking for a new addition to our Subscription team. 

This isn't a traditional junior role; you won't be confined to a single department. One day you might be testing a new paywall feature with our engineers, the next you may be conducting deep-dive research into competitor pricing models. You will sit at the intersection of Product, Marketing, Editorial, and Operations. Your primary job is to learn fast, execute flawlessly, and help the core team unblock bottlenecks as we scale.

You’ll help us move the needle on core metrics (CPA, LTV, Churn) and monitor engagement analytics, and help run A/B tests on acquisition channels. You will be the "first user" for everything we build, mapping user journeys, conducting QA on new features, and identifying the "friction points" that stand between a reader and a subscription. You’ll manage day to day “engine room tasks”, being a key player in our fast moving, fast growing operation! 

This is a hybrid position working two days per week from our Canary Wharf Hub.

Qualifications

This role is well suited towards a STEM graduate looking for a career defining role, or individuals seeking a career pivot. If you’re the sort of person who can grasp a new software tool, a data set, or a complex marketing concept quickly, and you know how to look at numbers, spot the "so what?", and turn data into a story, then we would welcome you to apply.

You will learn more in 6 months here than in 2 years at a wider corporate graduate scheme. As the internal business grows, you will have the opportunity to specialise in Product, Growth, or Operations, and so individuals with curiosity, an interest in genuine learning and growth opportunities will be well suited to this position. 

In a nutshell, if you are a go getter who wants to be hands on in a fast moving, start up environment, have an aptitude for analytics and data, and a genuine interest in the media and want to be a part of it, this will be a great role for you. 

Additional Information

We take good care of our people - and that means more than just a pay packet. Whatever your role, you'll get a range of benefits, including:

  • 25 days' holiday (plus bank holidays), as well as an extra day after you've been with us for three, five and 10 years. We also have a scheme to help you buy extra holiday if you want to.

  • An extra day's paid leave each year to volunteer for a cause close to your community or your heart.

  • Big moment day - an extra day’s paid leave for a moment that matters to you - like getting married, moving house or welcoming a new addition to the family (human or furry!)

  • Help saving for your retirement - we'll match your company pension contributions up to 6% and you can contribute through salary sacrifice.

  • Supportive and progressive people policies - we’re proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression. We believe you shouldn’t have to wait to join us to know what to expect from us, which is why we share this overview of the policies we have in place to support families and carers. If there's something you want to understand more about, just ask - it won’t make a difference to your application.

  • A healthcare cash plan - giving you money back for a range of medical expenses and fast access to doctor's appointments.

  • Car lease scheme - you can buy a brand new electric or hybrid car through our leasing partner, and pay for it through salary sacrifice.

  • Wellbeing support - including a 24/7 assistance programme for you and your family.

  • Financial Wellbeing – Access Stream, our app for managing your finances, pay, rewards and benefits all in one place

  • Access to lots of discounts - including 15% off with Reach's very own online marketplace, Yimbly, where you can buy everything from homewares to beauty products.

  • Interest-free loans - including for season tickets and technology.

All your information will be kept confidential according to EEO guidelines.

If you’re excited about this role but don’t tick every single box, please don’t let that stop you from applying.

We know that everyone has their own story to tell, and we value potential, passion and the perspectives that different backgrounds bring to our work.

Diverse perspectives strengthen our teams and help us better serve our audiences, which is why we’re dedicated to fostering an inclusive workplace where everyone feels welcome and supported. As an equal opportunities employer, we encourage applications from people of all backgrounds and experiences.

We are committed to a recruitment process that is fair and welcoming to all, without discrimination on the basis of age, disability, gender identity, ethnicity, religion or belief, sexual orientation, or any other protected characteristic.  

Skills Required

  • STEM graduate or career pivot with demonstrable analytical aptitude
  • Ability to analyse data, spot insights, and turn numbers into a clear story
  • Experience or familiarity with A/B testing, acquisition metrics (CPA, LTV, churn) and experimentation
  • Comfort with QA, mapping user journeys, and testing product/paywall features
  • Grit and willingness to work cross-functionally across Product, Marketing, Editorial, and Operations
  • Hybrid working in London (two days per week at Canary Wharf)
  • Genuine interest in media and subscriptions
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The Company
HQ: London
2,068 Employees
Year Founded: 1832

What We Do

Reach is the largest commercial publisher in the UK and Ireland. We own over 130 of the most trusted and popular national, regional and local media brands, with a combined print and digital monthly reach of 48m. With over 10 million registered customers, we are proud to be campaigners, champions and changemakers in our communities

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