Associate - Marketing

Posted 21 Days Ago
Be an Early Applicant
Chennai, Tamil Nadu, IND
In-Office
Mid level
Industrial • Manufacturing
The Role
Executes digital marketing campaigns across social media, SEO/SEM, email, and paid advertising channels. Creates content, manages social media scheduling, monitors Google and Meta campaigns, analyzes performance using analytics tools, supports lead generation through landing pages, engages with audiences, and coordinates with design, sales, and content teams.
Summary Generated by Built In
Job Overview:

We are looking for a dynamic and detail-oriented Digital Marketing Associate with 2–4 years of experience to support and execute our digital marketing initiatives. The ideal candidate will be responsible for implementing campaigns, creating content, and analyzing performance across various digital channels to enhance brand visibility and generate leads.

Key Responsibilities:
  • Execute digital marketing campaigns across channels such as social media, SEO/SEM, email marketing, and paid ads.
  • Create engaging content (social media posts, ad copies, blogs, basic creatives) aligned with brand guidelines.
  • Manage and schedule posts across platforms like Instagram, Facebook, LinkedIn, and YouTube.
  • Assist in running paid campaigns (Google Ads, Meta Ads) including basic setup, monitoring, and optimization.
  • Track and analyze campaign performance using tools like Google Analytics and platform insights.
  • Support lead generation activities through digital channels and landing pages.
  • Respond to comments, messages, and customer queries on social media platforms.
  • Coordinate with internal teams (design, sales, content) for campaign execution.
  • Stay updated with the latest trends in digital marketing and social media.


Requirements
  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 2–4 years of hands-on experience in digital marketing.
  • Basic understanding of SEO, SEM, social media marketing, and paid campaigns.
  • Familiarity with tools like Google Analytics, Google Ads, Meta Ads Manager, or similar platforms.
  • Good written and verbal communication skills.
  • Strong attention to detail and ability to manage multiple tasks.
  • Willingness to learn and grow in a fast-paced environment.


  • Skills Required

    • Bachelor's degree in Marketing, Communications, or a related field
    • 2-4 years of hands-on experience in digital marketing
    • Basic understanding of SEO, SEM, social media marketing, and paid campaigns
    • Familiarity with Google Analytics, Google Ads, Meta Ads Manager, or similar platforms
    • Good written and verbal communication skills
    • Strong attention to detail and ability to manage multiple tasks
    • Willingness to learn and grow in a fast-paced environment
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    The Company
    241 Employees
    Year Founded: 1983

    What We Do

    VNC Group is an India-based manufacturer of construction and industrial materials, founded in 2003. Its portfolio includes welding electrodes, binding wires, GI sleeve wire, fencing solutions, low-VOC paints, and waterproofing products. The company serves fabricators and residential-construction markets, emphasizing durable, reliable products and quality manufacturing. It operates through the VNC brand and distributes building-material solutions for diverse applications across India and beyond.

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