Location: Lincoln/Omaha
Company Description
From the middle of America, Swanson Russell, a full-service marketing communications and advertising agency, produces ideas that grab attention from coast to coast. Our crew of big thinkers, go-getters and team players uncover the insights that unleash new possibilities for brands. It’s how we build genuine trust that strengthens over time. It’s how we MAKE BELIEF™. Swanson Russell is dedicated to building an inclusive work culture that expands and embraces diversity, and that elevates our work and our connection to the world. If that sounds like you, apply today.
Overview
The Associate Digital Analytics Specialist is a role designed to build hands-on expertise in digital tracking, data collection, and performance reporting. This position supports the analytics team across client campaigns, with a primary focus on implementing and maintaining analytics tools like Google Tag Manager (GTM), Google Analytics 4 (GA4), Looker Studio and other related platforms.
What You’ll Do
- Implement and troubleshoot tracking tags (media pixels, event tracking, QR codes) using GTM
- Maintain documentation for tag setups, data layers, UTMs, and cookie consent tools
- Pull and format reports from GA4, Meta Ads, Google Ads, and other performance reporting platforms
- Build and maintain client dashboards
- Identify patterns in performance data and assist with A/B testing summaries
- Collaborate with internal teams to align tracking with business KPIs
- Support CMS content population and SEO analytics tasks when needed
- Stay current on analytics trends, privacy regulations, and measurement strategies
What You’ll Bring
- Bachelor’s degree or equivalent experience
- 2–3 years in digital marketing, analytics, or campaign reporting
- Familiarity with marketing metrics and web performance indicators
- Working knowledge of GTM, GA4, Looker Studio (or other data visualization tools), and digital ad platforms
- Strong attention to detail, problem-solving skills, and a willingness to learn
- Clear communicator, able to work independently and in cross-functional teams
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What We Do
Swanson Russell is an integrated, full-service marketing communication agency, with a focus on six key industries: Outdoor Recreation, Green/Turf, Agribusiness, Health Care, Construction and Regional Brands. That’s what we do, and it’s all we do. Which means we know those industries – and the people who live them – like the back of our hand.
More importantly, we know how to bring them together.
As a full service agency, we specialize in Brand Strategy, Digital and Traditional Creative, Website and Mobile Development, Social Media Content and Management, Media Services, Database Marketing and Public Relations.
We’ll use every tool in the box to solve a problem. It’s all about the message on the page. And whether that page is on Facebook, in a magazine or anywhere in between, our aim is always the same: connect brands with the people who live them.
Learn More: www.swansonrussell.com
