Associate, Cross-Channel Planning

Posted 11 Days Ago
New York, NY
In-Office
34K-60K Annually
Entry level
AdTech • Marketing Tech
The Role
The Associate assists in developing and executing media plans by gathering data, preparing reports, and analyzing performance metrics while participating in training for future career growth.
Summary Generated by Built In

Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation.

With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Oréal's mission: Create the Beauty that moves the world.

For over a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one vocation: Creating Beauty with a main goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology.

Overview

As an entry level role, the Associate, is responsible for working with the strategy team in the development and execution of media plans. In this position, you will assist in gathering and preparing information for media plan development, plan stewardship and performance reporting. This role will be a part of our exciting new Associate Cohort training program, where candidates will be trained cross-functionally within the organization and receive certifications that will setup the candidate for success within the industry.

Qualifications

  • Interest in the principles of advertising, marketing, and media
  • Analytical thinking with a competency in mathematical concepts
  • Works well in a team environment
  • Proficient in Microsoft Office, particularly Excel and PPT
  • Ability to learn media tools and software
  • Ability to write clearly and concisely, as well as communicate and interact professionally

Responsibilities

  • Gather data to support media recommendations through syndicated research tools, target audience analyses, competitive reports, etc.
  • Assist in the execution of the media plan by working with the team to prepare authorizations for client signature and insertion orders
  • Work with Strategist to prepare and distribute weekly status reports
  • Analyze results data in weekly client dashboards and begin to draw insights from big data
  • Measure media performance to determine the extent to which the original objectives were met
  • Participate in client and publisher meetings with opportunities to develop presentation skills
  • Attend learning & development training classes including but not limited to: digital and offline media concepts, visualization, presentation skills, tool trainings, etc.
  • Attend internal and external (publisher) meetings and presentations
  • Attend internal and external (publisher) meetings and presentations

#LI-CY1

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range
$34,000$60,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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Top Skills

Excel
MS Office
Ppt
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The Company
HQ: New York, New York
5,327 Employees
Year Founded: 1998

What We Do

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc., delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.

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