Associate Creative Director

Posted 9 Days Ago
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Detroit, MI, USA
In-Office
Senior level
Information Technology • Marketing Tech • Analytics
The Role
Senior creative lead responsible for shaping voice and narrative across B2B campaigns and content. Lead concepting, write and edit long- and short-form content, develop brand voice guidelines, collaborate with strategy/analytics, present to clients, and mentor junior writers while integrating AI-assisted workflows and cross-functional teams.
Summary Generated by Built In

OneMagnify is an AI native, platform-enabled B2B digital agency operating at the intersection of data, technology, and creativity. We help complex organizations drive measurable business outcomes by building smarter customer experiences and delivering highly integrated solutions across digital, media, and technology. By combining deep industry expertise with advanced analytics and artificial intelligence, we enable our clients to make better decisions, move faster, and compete more effectively in dynamic markets.

Role Summary

The Associate Creative Director, Copy is a senior creative lead responsible for shaping the voice and narrative quality of OneMagnify's work across B2B digital campaigns, content programs, and customer experience platforms. You'll partner closely with art directors, strategists, and account teams to develop ideas that are as smart as they are resonant — work that moves complex organizations and the people inside them. This role sits within our creative practice and has direct impact on the quality and consistency of output across a range of enterprise clients. You'll also play a hands-on mentorship role with junior writers, helping raise the craft bar across the team.

The Impact You'll Have

You'll work across the full content ecosystem: long-form thought leadership, campaign concepting, UX writing, email nurture, and sales enablement. That breadth means you'll need strong instincts about what each format demands — and when to push for a bigger idea versus when execution is the job. You'll bring strategic thinking to briefs, not just responses to them.

OneMagnify operates at the intersection of data, technology, and creative services, which means writers here collaborate directly with analytics, engineering, and media teams. The best work happens when copy is informed by how audiences actually behave — and this role gives you the access and context to write that way.

What You'll Do

Creative Concepting & Campaign Development

  • Lead copy concepting on integrated campaigns — from initial brief through final execution — across digital, content, and media channels.
  • Partner with art directors to develop ideas that work visually and verbally, not just headlines that sit on top of a design.
  • Translate complex B2B value propositions into clear, compelling messaging that resonates with senior decision-makers.

Content & Copy Execution

  • Write and edit across formats: long-form content, landing pages, display, email, video scripts, and sales enablement materials.
  • Develop and maintain brand voice guidelines for clients, ensuring consistency across touchpoints and channels.
  • Bring editorial judgment to AI-assisted workflows — knowing when to use generative tools to accelerate, and when craft requires a human-first approach.

Client & Strategy Collaboration

  • Participate in client briefings and presentations, articulating creative rationale clearly and confidently.
  • Work with strategy and analytics teams to ground creative concepts in audience insight and performance data.
  • Contribute to messaging architecture and content strategy as a senior creative voice in integrated planning sessions.

Team Leadership & Craft Development

  • Review, edit, and provide structured feedback on work from junior and mid-level copywriters.
  • Model strong craft standards and help build a culture of clear, purposeful writing across the creative team.
  • Collaborate with creative directors and account leadership on resourcing, quality review, and project prioritization.

What You'll Need

  • 7+ years of copywriting experience, with at least 2–3 years in a senior or ACD-level role at an agency or in-house creative team.
  • A portfolio that demonstrates range — B2B campaign work, digital content, UX copy, or content strategy — and consistently strong headline and concept thinking.
  • Experience writing for complex categories: technology, financial services, manufacturing, healthcare, automotive or similar.
  • Proven ability to develop and protect a client's brand voice across formats and over time.
  • Strong presentation skills — you can walk a room through a concept and make the case for the work.
  • Experience mentoring writers and providing feedback that improves work without crushing voice.
  • Bachelor's degree in Copywriting, English, Journalism, Communications, or equivalent professional experience.

Future-Ready Skills (Nice to Have)

  • Experience working in or alongside AI-assisted content workflows — prompt engineering, editorial review of generated drafts, or integrating AI tools into creative process.
  • Familiarity with marketing technology platforms, CRM ecosystems, or digital experience platforms (e.g., Salesforce, Adobe Experience Cloud, HubSpot).
  • Exposure to UX writing, product copy, or content design within digital platform builds.
  • Experience working in integrated agency environments where creative, data, and technology teams deliver together.
  • Interest in or experience with answer engine optimization (AEO) and how AI-era search is changing content strategy.

Benefits

We believe great work happens when people have the support and flexibility they need to thrive. Our benefits include medical, dental, and vision coverage, a 401(k) retirement plan, paid holidays, and Flexible Time Off (FTO) so you can take time away to recharge when you need it. We also offer additional programs focused on wellness, financial security, and professional growth.

We are an equal opportunity employer

We believe that innovative ideas and solutions start with unique perspectives. That’s why we’re committed to providing every employee a workplace that’s free of discrimination and intolerance. We’re proud to be an equal opportunity employer and actively search for like-minded people to join our team.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job functions, and to receive benefits and privileges of employment. Please contact us to request accommodation.

Skills Required

  • 7+ years of copywriting experience
  • 2-3 years in a senior or ACD-level role at an agency or in-house
  • Portfolio demonstrating B2B campaign work, digital content, UX copy, and strong concepting
  • Experience writing for complex categories (technology, financial services, manufacturing, healthcare, automotive, etc.)
  • Proven ability to develop and protect a client's brand voice across formats
  • Strong presentation skills and ability to articulate creative rationale to clients
  • Experience mentoring writers and providing constructive editorial feedback
  • Bachelor's degree in Copywriting, English, Journalism, Communications, or equivalent experience
  • Experience with AI-assisted content workflows, prompt engineering, or editorial review of generated drafts
  • Familiarity with marketing technology platforms or digital experience platforms (e.g., Salesforce, Adobe Experience Cloud, HubSpot)
  • Exposure to UX writing, product copy, or content design within digital platform builds
  • Experience in integrated agency environments working with creative, data, and technology teams
  • Interest in or experience with answer engine optimization (AEO) and AI-era search

OneMagnify Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about OneMagnify and has not been reviewed or approved by OneMagnify.

  • Parental & Family Support Parental support is positioned as a defined benefit with six weeks of 100% paid parental leave plus employer-paid short-term disability. Parental leave sentiment is characterized as middling, but the policy itself is clearly specified as part of the package.
  • Wellbeing & Lifestyle Benefits Work flexibility is framed as a meaningful part of the total rewards experience through hybrid/remote options and flexible time off with paid sick leave. Added lifestyle-oriented perks such as volunteer PTO, pet insurance, legal assistance, ERGs, recognition programs, and partner discounts broaden the offering beyond core insurance.
  • Flexible Benefits A broad slate of optional add-ons and programs is described, including tuition reimbursement up to $5,250/year and other elective-style perks. This variety can help different employee needs be met even when base pay competitiveness is seen as only average.

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The Company
Charlotte, NC
610 Employees
Year Founded: 1967

What We Do

We are technologists, strategists, and creative minds dedicated to moving brands forward with work that delivers results. Our messaging, communications and design are driven by human insights and fresh ideas because starting a conversation is one thing, but building a lasting relationship is another.

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