The Associate Creative Director, Writer is responsible for touching every piece of the creative process and helping develop culture-first work as part of the creative team at Giant Spoon. From conception to production, they will be a steward of storytelling for our brand partners, bringing ideas to life through a myriad of formats and styles.
The ideal candidate understands the fundamentals of writing and strives to engage audiences with every word, all while collaborating with teammates across functions and departments, working most closely with an Associate Creative Director, Art partner. We are looking for someone who is dedicated to making innovative work that stirs shit up, across the advertising industry and culture at large. The ideal candidate should have experience with integrated campaign work and bring holistic thinking to executions.
Most importantly, we are looking for someone who is ready to become a Spoon - to give a damn, try anything, and enjoy the people they are working with. This team is based in the New York office and works in a hybrid fashion with in-office work on Tuesdays, Wednesdays, and Thursdays.
Responsibilities
- Collaborate with ACD, Art partner to ideate and create work that delivers on client goals and aligns with Giant Spoon’s mission to expand how audiences experience brands, while also having a nuanced understanding of client feedback and a client’s place in the market.
- Translate creative strategy into creative ideas, exhibiting an expert understanding of the client's brand story, the cultural environment, the marketing approach and the competition.
- Work hand in hand with an Art partner to develop internal and external presentations of creative ideas and thought processes
- Effectively share and present work internally to creative leadership and present a strong point of view; confidently pushing the envelope or proposing alternative approaches
- Collaborate with Strategy, Design and Production Teams to maintain the integrity of the creative through the concept and campaign development process
- Lead relationships with outside vendors and collaborators (e.g. directors, stylists, models, editors, etc.)
- Serve as a creative lead on-set for shoots, managing execution and working directly with outside vendors in real time to ensure quality of the final product
- Manage the day-to-day work of junior team members and may have direct reports on their own projects or across other projects to manage and mentor
- Present work to clients passionately, articulately, and in a way that reflects an understanding of client goals/desires while continuously building a deeper relationship with clients.
Communicate concepts creatively when traditional modes of representation aren’t appropriate for the situation at hand (i.e. sketches, collages, requesting a client workshop etc.) - Communicate any flags proactively in deliverables or work to the CD or creative lead on a project
- Champion the brand with consistency across visual design assets and help develop a unified design brand language
- Craft memorable, storytelling visuals to support new business pitch opportunities
- Flex outside of the primary skill set including ability to write up idea concepts as needed
Requirements
- 6+ years of experience as a conceptual writer in an advertising agency
- Mastery of concepting, campaign architecture, and short form writing
- Experience with and passion for conceptual thinking, campaign development, and cross-channel creative execution
- Digitally connected, passionate about technology and innovation with an insatiable curiosity for how it applies to our industry
- Concept and create beautifully designed content from briefs, insights and strategy
- Experience working with Google Suite (Gmail, Docs, Slides, Sheets) a plus
- Works efficiently in a fast-paced environment
- Possesses keen problem-solving skills and overcomes challenges successfully
- Exhibits openness for learning and growth
- Takes personal initiative and demonstrates independent thinking
- Effective written, verbal, and visual communicator
- Ability to craft internal / external presentations and present in an engaging way
- Ability to effectively prioritize tasks and be resourceful, flexible and quick to adapt in a fast-paced environment.
- Acute attention to detail
- Ability to collaborate creatively across departments and offices
- Ability to foster trusting relationships with teammates and clients
- Open to receiving and providing thoughtful feedback
- Ability to effectively manage up and down
- Demonstrates proactivity on projects
- Ability to coach and mentor a growing team
- Ability to foster a collaborative and caring team environment
- Participate in day-to-day communication with key team members and partners to identify the right times to execute and the right times to delegate
- Recommend new formats and tools to leverage in client projects
Experience with digital and/or social content production
What We Offer
Giant Spoon is an agency that strives to build an inclusive workplace dynamically rooted in our differences. What makes you, you, is your greatest asset here. No matter your race, ethnicity, religion, national origin, sex, sexual orientation, gender identity, age, protected veteran status, disabled status, genetic information, or other protected category—feel comfortable (and excited) to bring your full self and make smart, impactful work.
For applicants who are California residents, please see our Privacy Policy here which describes our privacy practices with respect to our collection of Personal Information as required under the California Consumer Privacy Act of 2018 (CCPA).
Skills Required
- 6+ years of experience as a conceptual writer in an advertising agency
- Mastery of concepting, campaign architecture, and short-form writing
- Experience with conceptual thinking, campaign development, and cross-channel creative execution
- Passion for technology, innovation, and digital applications in advertising
- Experience creating designed content from briefs, insights, and strategy
- Experience with Google Suite
- Strong written, verbal, and visual communication skills
- Ability to create presentations and present ideas engagingly
- Ability to collaborate across departments and offices
- Ability to build trusting relationships with teammates and clients
- Ability to prioritize, adapt, and work effectively in a fast-paced environment
- Strong attention to detail and problem-solving skills
- Ability to coach and mentor a growing team
- Ability to manage up and down
- Experience with digital and/or social content production
What We Do
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more. Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
