Associate Creative Director – Design & Branding

WHO WE ARE

DLG (Digital Luxury Group) is an international agency with offices in Geneva, Shanghai, and New York that offers social media, e-commerce, CRM, consulting, and creative services to luxury brands. It has developed a unique expertise in defining and implementing impactful digital strategies targeting sophisticated consumers through technological know-how, creativity, and luxury savoir-faire. DLG is also the publisher of Luxury Society, a trusted intelligence resource for luxury executives.

WHAT YOU’LL DO

As an Associate Creative Director (ACD) specializing in Design & Branding, you will play a pivotal role in shaping and leading creative projects across multiple disciplines, with a strong emphasis on brand identity and visual storytelling. 

Reporting to the Creative Director, you will drive the strategic development and execution of high-impact creative work for luxury brands, ensuring excellence across all touchpoints.

Working closely with a multidisciplinary team—including designers, copywriters, strategists, and account managers—you will transform strategic insights into compelling creative solutions. With expertise in branding, visual identity, typography, and art direction, you will oversee creative direction, campaign development, and multi-platform execution while ensuring design excellence at every stage.

As an AI-fluent creative leader, you will champion the integration of generative AI tools into creative workflows, leveraging these technologies to enhance ideation, streamline production, and push creative boundaries while maintaining the highest standards of craft and luxury aesthetics

Additionally, you will mentor designers, fostering innovation and guiding the team to produce impactful, audience-driven work.

Key responsibilities:

• Translate brand strategy into impactful creative solutions that align with the client’s vision and objectives.
• Lead creative concept development across various projects, including websites, 360° campaigns, and brand identity.
• Leverage AI tools (Claude or Gemini) to brainstorm concepts, refine creative briefs, and rapidly iterate on ideas.
• Create structured decks with mood boards, storyboards, and mockups to support creative vision, utilizing AI tools to accelerate deck drafting and presentation development.
• Stay on top of emerging creative and design trends to drive innovation, with a particular focus on AI-driven design innovations and their application in luxury contexts.

• Oversee visual identity creation, including logos, typography, color palettes, and brand guidelines.
• Lead creative execution across various projects, including websites, 360° campaigns, and brand identity, ensuring high-quality output and timely delivery, and consistency and excellence across all touchpoints. 
• Direct the creation of design assets, mockups, and prototypes to bring ideas to life, integrating generative AI tools into the creative process where appropriate.
• Ensure a high standard of design execution by balancing big-picture creative vision with hands-on implementation, while aligning aesthetics, storytelling, and strategic intent.
• Guide the team in the effective and ethical use of AI tools, ensuring outputs maintain luxury brand standards and creative excellence.

• Collaborate with cross-functional teams to develop integrated creative solutions for luxury brands.
• Provide clear creative direction and constructive feedback to designers and art directors, fostering their growth and development.
• Actively mentor junior team members through training, workshops, and ongoing support while promoting effective ways of working within the design teams,  including best practices for AI tool integration.
• Continually improve design culture within the agency (resources, discourse, initiatives, and recruiting), championing AI literacy and innovation.

• Manage multiple projects simultaneously, prioritizing tasks effectively to meet deadlines.
• Present creative concepts and branding strategies to clients, internal teams, and leadership.
• Work closely with clients, understanding their needs, challenges, and market context to develop relevant creative solutions.
• Foster strong relationships with key stakeholders, acting as a trusted creative advisor.

WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE

• 8+ years of experience in design, branding or art direction  within an agency environment.
• Passionate about craft with strong design skills showcasing brand identity, layout and typographic skills for a variety of supports including social media. 
• Strong portfolio showcasing art direction, concepts, branding, campaign work and digital experiences.
• Proficiency in Adobe Creative Suite and Figma.
• Strong understanding of typography, color theory, brand storytelling, composition, and layout.
• Leadership and mentoring skills, with experience managing design teams and freelancers.
• Ability to manage multiple projects in a fast-paced environment.
• Excellent presentation and communication skills in French and English, with the ability to sell creative ideas to clients and stakeholders.
• Advanced proficiency in Generative AI tools with a demonstrated track record of integrating them into professional creative workflows.
• Fluency with conversational AI tools (Claude, Gemini, etc.) for brainstorming, brief refinement, content drafting, and creative problem-solving.
• Passionate curiosity about emerging AI technologies and their creative applications, with a commitment to continuous learning and experimentation.
• Knowledge of motion design, 3D, or experiential branding is a plus.
• Expertise in luxury, including watches, jewelry, beauty, wine and spirits and private banking is a plus.

HOW DO WE KEEP YOU SMILING?
DLG welcomes you to discover the allure of joining one of Europe's top work environments, distinguished as a Great Place to Work in 2022. Our ethos is founded on efficiency, trust, innovation, transparency, and a deep-seated culture of care.

• We offer you the opportunity to create some of your life's best work for some of the world’s most admired brands.
• Experience the flexibility our work-from-home policy offers. You can work remotely up to two days a week. Our Creative Space, strategically located opposite the Eaux-Vives train station, is designed to spark creativity and foster collaboration among our team members.
• At DLG, we are committed to recognizing and nurturing talent, ensuring that your journey with us is filled with opportunities for growth and career progression. Embrace a healthier lifestyle with our Wellbeing & Sport Incentives, designed to support your wellness and sporting endeavors.
• Equality and inclusivity are the cornerstones of our recruitment philosophy. We champion diversity and inclusivity, not just in words but through meaningful actions​​.In line with our ethical standards and values, we consciously choose not to engage with tobacco companies, military organizations, or governments​​.
• Work remotely from wherever in the world you please for up to 2 months/year (8 weeks).