Associate Creative Director, Copy

You are an idea generator. Someone who will drive the strategic vision, creation and execution of integrated brand campaigns. You are a quick-witted, forward-thinking creative with the unique ability to fill the gap between culture, brand, growth, platform, and mediums—with sharp, original, creative solutions. You are a hyper-collaborative, highly-energetic individual with the capacity to think on their feet and operate with effective, superior written and verbal communication skills. You are inspired to drive empowerment through education and turn click-bait into meaning. You have told a lot of stories, written a lot of taglines, scripts, tweets, captions, and subject lines, and you’re ready for something that expands your intellect, your soul, and of course, your microbiome.

The blank page does not scare you. It inspires you. A roadblock or is a challenge waiting to be solved. You look for the doors no one else can see. You understand that sometimes the team might not know what we want until we see it, so you keep a repertoire of groundbreaking ideas in your back pocket to present and inspire. You are electrified by what you learn in the depths of scientific research, and emerge with findings that inspire both the creative team and our external audiences. You are comfortable interpreting briefs to guide copywriters, designers and channel owners throughout the creative development process. Your ideas will be applicable to both our member and non-member communities, on and offline. You know the steps needed to bring ideas to life, pulling from your diverse range of experience in strategy, creative, and production, and you know how to scale ideas from 10⁹ down to 10⁻⁹ (you can be big vision one minute and the next double-click into the granular details to make it come alive).  

Writer and storyteller at heart, you create magic in the permutation of 26 letters, a handful of punctuation, and occasional, cleverly-placed emojis. You think in long form and short form and rap verses and poetry and everything in between and understand it’s about speaking to people in the way they want to be spoken to. You can get to the heart of a message in the fewest number of characters and thrive in the crafting of phrases that catalyze action. Words are powerful; you know exactly when and how to be subversive and provocative versus nurturing and expansive. You thrive in memes, haikus, hashtags, puns, metaphors and analogies—word play is your superpower. When we say TED meets Vox meets The Hustle meets Carl Sagan meets VICE, you know what we mean. 

In this role, you will be responsible for conceptualizing creative campaigns and always-on copy that translate science and product to meet our audience wherever they are—while supporting brand, growth and internal culture needs. You thrive on the balance between different worlds: language and art, left brain and right, creativity and scale, ideation and production.  

Who you are:

• 8+ years experience working in creative/campaign strategy either in-house or at an agency.
• 5+ years experience top-editing and line-editing more junior writers across growth and retention emails, web and digital product, campaign, social, packaging, static ads and scripts for podcast/television ads. 
• Proven leader with the ability to inspire and cultivate excellent writers. 
• Experience building campaign strategies for new product and category launches.
• Extraordinary crafter of beautiful language, using written expressions to translate your messages
• Excellent cross-functional collaborator comfortable working alongside creative, design, marketing, and product teams in a fast-paced environment. 
• Passionate about storytelling and helping build a growing brand, with the agility to effectively prioritize and manage competing objectives across different work streams.  
• From a 360 campaign idea to a video treatment to writing pithy copy for a product, event, app, or other marketing initiatives, you’re an agile and experimental creative writer. Curious, inquisitive, and obsessed with deep research— nerding out on the depths of new topics that you are not yet familiar with, inspires your best ideas.
• You have a strong background in, interest, and experience in the multicultural marketplace. You’re on the pulse of multiple cultures, immersed in diverse communities and are able to identify real-time cultural trends, behaviors and passions across the landscape. You also know when you don’t know and seek other perspectives to round out your own. 
• You can synthesize disparate ideas to create analogies, metaphors, and other narrative devices to communicate science and inspire a community.
• Pragmatic. While you dream in outer space (or in the micro-verse) you are able to identify the steps needed to bring your ideas to life through production realities. You are comfortable with leading these steps alongside the team to ensure your ideas come to fruition. 
• Passionate about developing never-been-done-before, headline capturing, award-winning, mind-gasmic concepts.
• You understand the value of insights and you can leverage these insights to create a unique story across any format.
• You are equally passionate about producing excellent copy and creative, as you are about following and optimizing processes. 

What you’ll do:

• Write and edit copy. 
• Along with the Creative Director of Copy, codify brand copy style guidelines across all native and paid channels, and help to ensure ongoing adherence to these copy best practices company-wide. 
• Craft compelling, pithy, copy that effectively drives brand awareness, conversion, and engages authentically with our community.
• Partner with SciComms and Product Marketing teams to develop new ways of presenting and messaging product claims, user claims, product science, microbiome research and more.   
• Top-edit and line-edit more junior writers across growth and retention emails, web and digital product, campaign, social, packaging, static ads and scripts for podcast/television ads. 
• Champion writers to think differently, while helping them to hone their individual craft. 
• Research and define. 
• Utilize internal Seed qualitative and quantitative data, as well as external observations and desktop research to create unconventional campaign narratives and strategies. 
• Keep a pulse on the external world (social issues, climate change, politics, public health, supply chain, etc.) that may influence and inform strategic and creative decisions.
• Work to deeply understand the science of the microbial world for Seed, SeedLabs and our therapeutics work to identify translational opportunities.
• Rabbit hole and get lost in the depths of the microbial world to emerge with new ideas and ways to inspire our community.  
• Develop and optimize . 
• Be the architect of larger creative concepts and narratives that translate microbial science to both our member and non-member communities across all channels (digital and IRL).
• Collaborate with Marketing and Growth teams on strategic thinking for both brand and product campaigns.
• Creative narrative development and strategy.
• Develop campaign concepts and messaging that pushes the boundaries of the overall Seed ethos. 
• Write and present creative concept briefs that inspire design and experience, while also connecting to overall strategic business goals.
• Be the architect of larger creative concepts and narratives that translate microbial science to both our member and non-member communities across all channels (digital and IRL).
• Collaborate with Product Marketing and Growth teams on strategic thinking for both brand and product campaigns.

• Execute. 
• Produce excellent copy. 
• Communicate effectively and efficiently with many departments to ensure work is done in a timely manner and deadlines are met. 

• Learn and iterate.
• Work closely with Creative, Ops, Digital Product, Product Marketing, Growth, Insights, and LCM Teams to develop intentional post-mortems of creative campaigns, learnings, and ideas for future iterations. 
• Be a safeguard for projects that may be spiraling or moving in a direction that feels too esoteric. Spot inefficiencies, blockers, and challenges and suggest ways to overcome them with the wider creative team.

Compensation

The annual pay range for this full-time position is $145k-$165k + equity + benefits across all US locations (this position is 100% remote-US). Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience and advanced education/ training.
Benefits include: Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match.