Associate, Consumer Insights

The Role

Do you have a desire to take your academic and professional background (strategy, research, data/trend analysis) and use it to understand how modern consumers make decisions?

Are you keen to join a team on the cutting edge of user behavior, trends and technology? Do you like to tell stories?

As a member of Decision Road, Canvas Worldwide’s Consumer Insights division, you will be tasked with developing a deep understanding of the hearts and minds of consumers: who they are, what matters to them and motivates them, and how they connect with brands.

The Associate will work closely with the Supervisor & VP, Group Director, to find, analyze and share data and insights that will be used as a jumping off point for innovative and breakthrough thinking in our approach to communications and media planning.

Additional duties include participating in new business pitches and producing proprietary research and thought leadership that challenges convention and stimulates and inspires internal teams, agency partners and clients.

Responsibilities

• Utilize research sources (syndicated/primary) to develop a deep understanding of consumers and how they behave, how they use media/communication channels, and how they connect with assigned brands and categories
• Contribute to projects and tasks that inform consumer and communications strategies
• Be a syndicated research expert in the group. Proactively mine all available resources for information that can lead to a better understanding of consumers, brands, and media/communication trends and behaviors
• Proactively seek insights from a full range of primary and secondary data to understand attitudinal (qualitative) and behavioral (quantitative) aspects of the relationship consumers have with specific brands and communications channels
• Work with Supervisor & Group Director to develop, write and field surveys as well as analyze results to uncover key strategic insights
• Collaborate with Brand Strategy and Media Investment teams to enhance consumer understanding via social listening or additional research methods
• Ensure communications strategies effectively address key business challenges/issues/opportunities, connecting with the consumer through cohesive strategic ideas

Qualifications

• Bachelor’s degree, with education experience demonstrating an interest in narrative-building, research, or understanding consumers.
• Naturally curious about people and their wants, needs, attitudes and behaviors
• Demonstrated ability to generate strategic, innovative and influential ideas – the ability to dig through data and see the forest for the trees
• Ability to quickly grasp new tools and platforms to improve storytelling and problem-solving skills
• Solid presentation-design skills, plus the ability to tell a compelling story through words and images
• Comfortable speaking with colleagues and stakeholders across different levels of experience
• Can easily switch between working collaboratively and independently, and thrives in both environments
• A self-starter who thrives on variety and can manage multiple projects and priorities simultaneously
• Deeply curious about all things media & culture – tools, networks, behavioral patterns and trends
• Demonstrated interest in media, storytelling, and/or cultural trendspotting through coursework or internship experience.