Associate - Channel Marketing, Star Plus (Contractual)

Key Responsibilities

• Coordinate with production houses and Programming team to source, track, and manage footage required for marketing campaigns and on-air promos.
• Collaborate closely with the On-Air Promotions (OAP) team to oversee timelines and ensure creative assets are delivered as per brief and schedule.
• Work with external creative and media agencies to support the end-to-end execution of campaigns, ensuring alignment with the overall marketing strategy.
• Manage the internal approval process & ensure timely sign-offs for campaign rollouts.
• Liaise across internal teams and external vendors to adapt and version creative assets.
• Maintain campaign calendars and coordinate deliverables to ensure smooth and timely execution of all on air marketing initiatives.
• Track and manage the delivery of all promotional elements needed for on-air activation, avoiding delays or last-minute escalations.
• Anticipate potential bottlenecks and plan workflows in advance to meet campaign deadlines consistently and efficiently.
• Ensure high-quality execution across every stage of the campaign lifecycle, from planning through delivery.
• Act as a central point of contact for operational support within the marketing team, driving collaboration, clarity, and accountability across all moving parts.

Skills & Attributes for success

• Proficiency in tools like MS Excel & PowerPoint
• Ability to collaborate cross-functionally with internal and external stakeholders
• Detail-oriented, proactive, and highly organized
• Relationship building
• Excellent communication skills
• Operational excellence
• Ability to Multi-task
• Collaborator
• Eye for detail
• Hardworking
• Not hierarchy driven
• Respectful

Preferred Education & Experience

• Should posses a bachelors degree
• Should have an experience of 3-5 years in a client servicing role
• This is a one-year third-party contract role