Associate Campaign Planning & Operation Manager

Sorry, this job was removed at 10:10 a.m. (CST) on Monday, Jan 27, 2025
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Vietnam
Software • Travel • Financial Services
The Role

It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

Key Responsibilities:
Campaign Strategy & Execution:

  • Support the development and execution of end-to-end campaign strategies, ensuring alignment with business goals and customer needs.

  • Create robust campaign plans, aligning with the defined KPIs and target audiences, and managing budgets to drive measurable impact.

  • Monitor and analyze campaign performance to optimize future strategies and ensure continuous improvement.

Omni-Channel Customer Experience

  • Design and optimize a seamless omni-channel experience that connects campaign messaging with in-app sales-conversion journeys.

  • Collaborate closely with product, UX, and tech teams to ensure campaign alignment with in-app features, functionality, and promotions.

  • Use customer insights and feedback to refine campaign approaches for improved relevance and engagement.

Sponsorship Strategy Development

  • Design and implement comprehensive campaign sponsorship strategies that create a win-win-win framework for the platform, users, and partners/merchants.

  • Strategically integrate sponsorship elements into campaigns, such as exclusive deals, co-branded content, or targeted promotions, to maximize value for users and partners.

Media Package Optimization

  • Develop and refine media solutions/packages that cater to partners’ objectives, ensuring clarity in deliverables, value propositions, and ROI metrics.

  • Conduct regular performance analyses of sponsored content and placements to identify improvement opportunities and ensure package effectiveness.

  • Support commercial teams’ with sponsorship pitch deck and performance analysis to enhance overall partnership performance during campaigns.

Cross-Functional Collaboration & Partner Engagement

  • Work collaboratively to engage and secure sponsorships from partners, ensuring their participation aligns with campaign objectives and enhances brand visibility.

  • Build and maintain strong relationships with key stakeholders, facilitating open communication and feedback loops for successful campaign execution.

Stakeholder Communication and Reporting

  • Communicate campaign goals, progress, and results effectively to all stakeholders, using data-driven storytelling to highlight impact and opportunities.

  • Prepare comprehensive reports on campaign performance, providing actionable insights and recommendations to improve future campaigns.

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Requirements

  • At least 4 years of relevant working experience. Experience in Travel or Technology Industry is a plus

  • Minimum bachelor's degree in Marketing, Business, or a related field (Master’s degree preferred).

  • Deep understanding of omni-channel marketing, customer experience, and how to integrate digital and in-app strategies.

  • Proficient in data analysis and campaign performance metrics to make informed decisions and optimize results.

  • Skilled in engaging cross-functional teams and building strong relationships with partners and stakeholders.

  • Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively to diverse audiences.

  • Self-driven, able to juggle multiple projects with clear prioritization. Able to perform under pressure and maneuver within business ambiguities.

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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The Company
3,089 Employees
Year Founded: 2012

What We Do

We don’t innovate for the sake of innovation, we utilize technology to simplify people’s lives so they can enjoy their lives better. That belief is what brought Traveloka to be the leading travel platform in Southeast Asia. Traveloka serves 20+ products that include comprehensive travel services. From transportations to accommodations, discovering nearby attractions, and insurance products to financial services, including the groundbreaking ‘Buy Now Pay Later’.

With 100+ millions downloads in six countries across the SEA region, we aim to keep exploring for better innovations — all to fulfill our users’ travel aspirations so they can enjoy their lives, their way.

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