Associate Campaign Marketing Manager

It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

• Develop and execute always-on and tactical marketing campaigns to engage users at different stages of the customer journey.
• Plan and manage marketing promotions utilizing owned media channels, including:
• Email marketing campaigns (segmented, personalized, and automated)
• App push notifications (timely, relevant messaging for retention and re-engagement)
• Platform merchandising slots (featured promotions, personalized offers, and content placement)
• Align campaign plans with Strategy Growth Manager (SGM) and broader business goals to maximize performance and ROI.
• Work closely with creative, product, and content teams to develop compelling messaging and visuals.

• Monitor campaign performance metrics (open rates, click-through rates, conversion rates, engagement rates) and make data-driven decisions for continuous improvement.
• Use A/B testing to optimize email subject lines, push notification copy, and merchandising placements for higher engagement.
• Leverage analytics tools (Google Analytics, CRM tools, and platform dashboards) to assess campaign effectiveness and recommend improvements.
• Provide regular reports with actionable insights to internal stakeholders.

• Implement targeted marketing strategies by segmenting users based on behavior, preferences, and demographics.
• Develop and execute personalized campaign experiences to enhance user engagement and retention.
• Optimize user journeys across different channels to increase conversion and lifetime value (LTV).

• Work closely with SGM, CRM, product, and data teams to ensure seamless execution and alignment of campaign objectives.
• Coordinate with regional/global teams to leverage best practices and ensure consistency in messaging.
• Partner with creative and content teams to deliver high-quality, impactful campaigns.

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Requirements

• 3–5 years of experience in campaign marketing, CRM marketing, or lifecycle marketing, preferably in e-commerce, travel, or digital platforms.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Strong knowledge of email marketing platforms (e.g., Braze, Salesforce Marketing Cloud, HubSpot) and push notification tools.
• Experience in A/B testing, segmentation, and performance analysis to optimize engagement and conversion.
• Familiarity with Google Analytics, CRM systems, and marketing automation tools.
• Ability to analyze data, generate insights, and develop data-driven marketing strategies.
• Strong project management skills, with the ability to handle multiple campaigns simultaneously.
• Fluent in Japanese; business-level English proficiency preferred

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!