Associate, Campaign Engagement

Title: Associate, Campaign Engagement

Organization: WorkMoney, Inc.

Reporting to: Director, Digital Engagement

Location: United States / Remote, <10% travel

Term: Temporary, Full-Time, Exempt, requires U.S. work authorization

Compensation: This is a union position subject to a Collective Bargaining Agreement with IBEW Local 89. The salary for this role is $85,000 annually.

Deadline: Applications will be considered on a rolling basis; target start in June

About WorkMoney, Inc.

At WorkMoney.org, we are dedicated to enhancing the financial well-being of hard working Americans. Founded on the belief of the American dream, we strive to provide our members with the tools, resources, and support they need to navigate their financial journeys with confidence. 

We don't stop at individual support. At WorkMoney, we believe in systemic change and actively advocate for policies that promote economic fairness and opportunity. By amplifying the voices of our members and partnering with policymakers, we strive to create a more just and equitable economic landscape.

We believe that financial stability should be accessible for everyone and we're here to make that a reality. By offering financial tools and resources, fostering a supportive environment and championing policy changes, we empower our members to take control of their finances and build a more secure future.  

Join us at WorkMoney, Inc. and become part of a movement dedicated to making sure all Americans can afford to live a good life.

About The Associate, Campaign Engagement Position

The Associate, Campaign Engagement plays a key role in supporting WorkMoney, Inc.’s digital engagement work with members and communities across the country. Reporting to the Director, Digital Engagement, this position focuses on scoping campaign messaging opportunities across diverse audiences, drafting and sending digital engagement content, ensuring quality and accuracy in builds, and analyzing performance to strengthen campaign effectiveness and impact at scale.

This is a time-limited, project-based role, with an expected duration of approximately six months, subject to program needs.

Key Responsibilities:

• Draft and refine messaging tailored to diverse audiences across regions and markets, aligned with organizational priorities and campaign goals
• Build, schedule, send, and QA digital messages across peer-to-peer (P2P), SMS and email platforms
• Ensure all communications are accurate, timely, and aligned with organizational guidance and engagement goals
• Manage back-end execution in engagement platforms, including audience assignments, uploads, scheduling, and reporting configurations
• Monitor ongoing message performance, identifying trends and anomalies to inform adjustments
• Track and analyze key performance metrics across campaigns
• Produce regular reports summarizing results, response trends, and key insights
• Surface member insights from message responses to improve tone, clarity, and resonance
• Partner with colleagues across the organization to ensure message content and targeting strategies are cohesive and accurate
• Contribute to internal documentation of messaging activities, results, and lessons learned
• Participate in team forums to share insights and align on engagement strategies

Must haves:

• 1-3 years of experience in digital engagement, communications, campaign operations, or related field
• Hands-on experience executing digital campaigns across SMS or peer-to-peer (P2P) platforms (e.g., Strive Hustle, ThruText, or similar)
• Experience supporting multi-channel campaigns within a single program or organization
• Experience executing structured workflows, including building, scheduling, and QA’ing digital campaigns across tools or platforms
• High attention to detail and operational rigor, with a track record of producing accurate, high-quality work under tight deadlines
• Strong organizational and multitasking skills, with the ability to manage multiple priorities in a dynamic environment
• Familiarity with audience segmentation, targeting, or list management within engagement platforms
• Ability to interpret performance data (e.g., delivery rates, response rates, engagement metrics) and apply insights to improve message outcomes
• Strong written, verbal, and interpersonal communication skills, with an understanding of audience-centered messaging
• Demonstrated ability working collaboratively in cross-functional teams, using tools such as Google Workspace and Slack
• Alignment with WorkMoney, Inc.’s mission and a to member-first engagement 

Nice to haves:

• Experience working in high-volume, campaign-style or rapid-response environments
• Familiarity with A/B testing, performance dashboards, or basic analytics tools used to evaluate campaign effectiveness
• Comfort interpreting qualitative member feedback alongside quantitative performance data to inform messaging

At WorkMoney, Inc., we're proud to offer a robust benefits package designed to support your overall well-being. In addition to competitive salaries, we invest in your success and create a work environment that's as dynamic and rewarding as the work we do! We fully cover the premiums for medical, dental, and vision insurance, our retirement plan includes up to a 6% employer match and we contribute toward your student debt repayment. Additional benefits for this role include generous paid time off options, stipends for remote work expenses and cell/internet data usage, and a monthly auto allowance.

This is a union position subject to a Collective Bargaining Agreement with IBEW Local 89 and the annual salary is $85,000. As  part of our commitment to pay transparency and equity in our organization, the starting salary for this position is not negotiable.

Why join our team?

In our vibrant and ever-evolving work environment, we embrace change and pivot quickly when necessary. Our team is deeply mission-driven, combining hard work with ingenuity and a fearless approach to overcoming complex challenges. Teamwork is integral to our culture, and we readily jump in to support each other, celebrating achievements and learning from our experiences. At the heart of it all, we are passionate about the innovative projects we undertake, collaborating with exceptional people, and are having a great time along the way.

WorkMoney, Inc. believes that embracing diversity enriches our workplace and enhances our ability to achieve our mission and serve our members. We are an equal opportunity employer and welcome applications from all qualified individuals, regardless of age, race, color, religion, gender identity or expression, sexual orientation, national origin, genetics, disability or veteran status.

We are committed to maintaining an inclusive and accessible environment and provide reasonable accommodations for individuals with disabilities throughout the recruitment and employment process. For accommodations or assistance during the application or interview process, please contact [email protected]

To Apply

Follow the link to the application page, complete the required fields, and submit a resume. Applications will be reviewed on a rolling basis and the posting will remain published until the position is filled.

**Please do not reach out directly to any team members. If you'd like more information or to check the status of your application, email [email protected].