The Role
The Associate Brand Manager supports marketing initiatives to enhance brand awareness, manages projects for product launches, oversees social media, and conducts market analysis.
Summary Generated by Built In
Associate Brand Manager
Reports To: Brand Manager, Cider
Location: Hybrid, East Boston
Compensation Band: $60,000 - $90,000 plus annual bonus up to 10% of base salary
The Mission:
The Associate Brand Managert is accountable for assisting with a variety of marketing initiatives that drive brand awareness, trial and distribution. They will assist in the data analysis to develop an annual, long- and short-term marketing strategy and plan and help with creative assets as well.
Job Responsibilities:
Portfolio & Packaging
-Help build and execute against an innovation pipeline, generating ideas through trend, competitive and category analysis.
-Manage projects through the development process, ensuring on time and on budget launches.
-Help analyze and assess channel & customer mix to inform distribution strategy and objectives for new launches.
-Streamline item tracking in GS1 and internally
-Own and execute on ad hoc brand partnership requests
Cider House
-Own Cider House Exclusive line with Taproom Manager - product development, packaging development, launch assets, social, emails and website landing page
-Own Cider House Merchandise with Taproom Manager - ensure we have a profitable assortment of merchandise to sell in our taproom that follows brand guidelines.
Communication, Advertising and Consumer Promotions
-Own our social media calendar - plan posts for the Downeast brand, coordinate with innovation brands, manage photographer and copy writer.
-Help develop and execute advertising and consumer promotions plans to build equity, awareness and trial.
-Own the development of communication materials and brand creative to build equity (ex: POS).
Analytics & Research
-Help monitor market trends, consumer trends and competitive activities.
-Synthesize findings and help develop action plans as needed.
-Help with all aspects of consumer research related to owned brand including but not limited to concept testing, insights work and message testing.
-Provide standard reporting for owned brand, market/segment and competitive performance weekly/as needed.
Business Management & Planning
-Help develop the annual brand plan for owned brands, including a multi-year innovation pipeline.
Qualifications:
Must have…
-1-3 years of experience in either consulting, project management, CPG sales or CPG analyst role.
-Comfortable working in a fast-paced, entrepreneurial environment
-Exceptional interpersonal skills and ability to interact effectively across functions and organizations
-Ability to effectively manage projects from start to finish
Nice to have…
-Proficient with consumer research and syndicated data (Circana, Nielsen, Kantar, IPSOS, Numerator)
-Product development experience (including creative design)
-Bev alc experience
What we offer:
- Unlimited paid time off
- Paid holidays
- 401k with 4% company match
- Health and dental insurance
- Company provided short term disability insurance
- Company-wide celebrations, including a summer offsite and holiday party
- Cider allowance (how big is your fridge)
All offers of employment are contingent upon the successful completion of a background check, conducted after a conditional job offer has been made. Candidates will have the opportunity to review and respond to any findings.
About Downeast Cider
We aspire to build an enduring company with a world-class brand, known as an extraordinary place to work. It’s been 15 years since our first batches of unfiltered cider were fermented in the dorms of Bates College, Maine, and while we’ve gained 115 new teammates and 1.6 million cases of tasty drinks - with a growing assortment beyond cider - we remain 100% founder-owned. We’re a scrappy team that enjoys the hard work of creating a company because we get to work on fun things with people we like. We like to hire the way we like our cider, unfiltered. With the understanding that we can learn and grow from each other’s differences, we are proud to hire regardless of gender, race, nationality, religion, sexual orientation, disability, age, or anything else that makes us who we are.
Top Skills
Circana
Ipsos
Kantar
Nielsen
Numerator
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The Company
What We Do
in 2011, we left college with a killer recipe for hard cider. we wanted to remind people of the way that cider should be. fresh, unfiltered, delicious.
we aren't beginners anymore, but the idea behind our cider and our business remains the same. we've gone from a dorm room to a 16,500 ft cider house in the east boston shipyard with the best team in the city and a characterful taproom.
today, you can find us across new england, and we've expanded into new york, new jersey, pennsylvania, dc, virginia, ohio, and wisconsin, minnesota, indiana & colorado with no signs of slowing down.
our employees are unfiltered, talented and awesome. they kick ass when it's time to get to work and throw down at company parties.
we’re on the path to win the game, you might as well join us. get in touch.
