Associate Brand Manager - Ninja

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
ABOUT THE JOB
The Associate Brand Manager will play a supporting role in bringing Ninja brand strategies to life - helping to develop product stories, marketing plans, and category initiatives that build brand equity and drive sales.
Focused on the Air Fryer & Oven business, this role works closely with cross-functional partners to support marketing execution from early concept through in-market launch. You'll blend analytical skills and creative thinking to help ensure programs resonate with consumers and deliver on business goals.
RESPONSIBILITIES

• Assist in developing product and brand narratives for eCommerce, DTC, and retail channels.

• Support go-to-market planning and product launches in partnership with Global Marketing, IMC, and cross-functional teams.

• Contribute to the creation of consumer profiles, identifying behaviors, attitudes, and media preferences.

• Gather and summarize category trends, competitor activity, and consumer insights to help identify opportunities.

• Help translate insights into messaging, creative briefs, and campaigns that connect with target audiences.

• Assist in preparing sales enablement tools - presentations, storyboards, and collateral - for retailer and distributor meetings.

• Partner with Consumer Insights to review and validate messaging and product propositions.

• Participate in post-launch reviews, capturing learnings to inform future efforts.

• Coordinate multiple projects with strong attention to detail, clear communication, and a collaborative approach.

• Stay informed on competitive activity, market trends, and brand storytelling techniques.

KEY INTERFACES

• Leadership: To align brand strategies and marketing plans.

• Product Development: To ensure products align with target audience needs and overall brand strategy.

• Consumer Insights: To leverage research to understand unmet needs and optimize messaging.

• Sales Strategy: To collaborate to build flexible programs that engage key retailers and shoppers.

• Finance: To partner to set fiscal targets and evaluate program success.

REQUIREMENTS

• 3+ years of marketing experience, ideally in CPG

• Broad spectrum of marketing skills: defining strategies, building plans, driving product launches, and in-market execution

• Strong skills in brand strategy, messaging, and communication strategy and execution

• Strategic thinker with a bias for action and creative problem-solving

• Proven ability to leverage consumer insights for effective campaigns and product launches

• Highly analytical; able to mine and interpret data to drive decisions

• Excellent project management skills; comfortable leading multiple initiatives in parallel, navigating a complex cross-functional matrix

• Exceptional communication and presentation abilities

• Comfortable working at a fast, iterative pace with a "progress vs. perfection" mindset

Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]