Associate Brand Manager, Innovation

Posted 8 Hours Ago
Be an Early Applicant
2 Locations
Remote
111K-156K Annually
Senior level
eCommerce • Healthtech • Software
The Role
The Associate Brand Manager, Innovation develops brand strategies, analyzes market and consumer insights, supports sales, and leads marketing initiatives. Responsibilities include coordinating trade shows and promotional events, managing market research, evaluating marketing effectiveness, supporting product feasibility studies, and collaborating with R&D, regulatory, and commercial teams on new product concepts, claims, flavors, and naming territories.
Summary Generated by Built In

Kenvue is currently recruiting for a:

Associate Brand Manager, Innovation

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Sr Mngr Adult Allergy Innovation

Location:

North America, United States, New Jersey, Summit

Work Location:

Hybrid

What you will do

The Associate Brand Manager supports sales by creating and enhancing sales materials, coordinating trade shows, and evaluating marketing programs. They will analyze market conditions, recommend strategies to expand sales, and oversee market research and product feasibility projects.


Key Responsibilities

  • Spearhead the development and execution of dynamic brand strategies that resonate with target audiences and drive market growth.
  • Collaborate cross-functionally to innovate marketing campaigns that elevate brand presence and foster customer loyalty.
  • Analyze market trends, consumer insights, and market conditions to identify unique opportunities for brand differentiation, expansion, and business growth.
  • Lead the creative briefing process and coordinate the execution of trade shows, conferences, and promotional events, ensuring alignment with brand and business objectives.
  • Mentor junior team members to cultivate a culture of creativity and strategic thinking within the brand management team.
  • Utilize data-driven approaches to optimize brand positioning, sales support materials, and marketing initiatives to maximize return on investment and achieve sales targets.
  • Collaborate with cross-functional teams to facilitate product development feasibility studies, including market and competitor research.
  • Design, administer, and analyze market research and test marketing activities, producing detailed reports to guide strategic decision-making.
  • Continuously evaluate the effectiveness of sales and marketing programs and propose improvements to optimize outcomes.
  • Collaborate with R&D, regulatory, and commercial teams to advance new product concepts from ideationt hrough early-stage development
  • Lead development and optimization of product claims, flavor concepts, and naming territories through consumer research, quantitative testing, and cross-functional collaboration.

What we are looking for


Required Qualifications

  • Bachelor’s degree or equivalent in Marketing, Business, Administration, or a related field.
  • 6+ years of relevant experience in brand management, sales support, marketing roles, or driving brand initiatives.
  • Strong analytical skills with the ability to interpret market research data and generate actionable insights.
  • Excellent communication and presentation skills to effectively support sales teams and collaborate with stakeholders.
  • Ability to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines.

Desired Qualifications

  • Proven ability to blend analytical insights with creative problem-solving to craft compelling brand narratives.
  • Demonstrated expertise in leveraging digital platforms and emerging technologies to amplify brand engagement.
  • Proven experience in planning and executing trade shows, conferences, and promotional events.
  • Exceptional communication skills to inspire collaboration and influence stakeholders at all organizational levels.
  • A strategic mindset paired with a passion for innovation and continuous improvement in brand development.
  • Proficiency in market research methodologies and tools to evaluate marketing program effectiveness.

#LI-AP1

What’s in it for you

Annual base salary for new hires in this position ranges:

$110,500.00 - $156,000.00

This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.

  • Competitive Benefit Package*

  • Paid Company Holidays, Paid Vacation, Volunteer Time & More!

  • Learning & Development Opportunities

  • Kenvuer Impact Networks

  • This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.

Skills Required

  • Bachelor's degree or equivalent in Marketing, Business, Administration, or a related field
  • 6+ years of relevant experience in brand management, sales support, marketing roles, or driving brand initiatives
  • Strong analytical skills with the ability to interpret market research data and generate actionable insights
  • Excellent communication and presentation skills
  • Ability to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines
  • Ability to blend analytical insights with creative problem-solving to craft compelling brand narratives
  • Experience leveraging digital platforms and emerging technologies to amplify brand engagement
  • Experience planning and executing trade shows, conferences, and promotional events
  • Exceptional communication skills to inspire collaboration and influence stakeholders
  • Strategic mindset with a passion for innovation and continuous improvement in brand development
  • Proficiency in market research methodologies and tools

Kenvue Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Kenvue and has not been reviewed or approved by Kenvue.

  • Fair & Transparent Compensation — Pay is considered decent and competitive for the work performed. Base compensation combined with a solid benefits package supports a generally fair total rewards perception.
  • Healthcare Strength — Comprehensive healthcare, life insurance, and disability plans are emphasized. Access to mental health resources and assistance programs further strengthens perceived health protection.
  • Parental & Family Support — A global parental leave policy and support for adoption, fertility, and surrogacy are highlighted. These offerings contribute to a family‑friendly and supportive package for diverse families.

Kenvue Insights

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The Company
HQ: Summit, New Jersey
17,919 Employees
Year Founded: 2023

What We Do

Kenvue is the world’s largest pure-play consumer health company by revenue. Built on more than a century of heritage and propelled forward by science, our iconic brands — including Aveeno®, BAND-AID® Brand Adhesive Bandages, Johnson’s®, Listerine®, Neutrogena®, Tylenol® and Zyrtec® — are recommended by health care professionals and can be trusted by consumers who use our products to improve their daily lives. Our team members share a digital-first mindset, with an approach to innovation grounded in deep human insights and work every day to earn a place for our products in consumers’ hearts and homes. At Kenvue, we believe everyday care can not only make people well; it can make them whole. Beware of recruitment scams: https://www.kenvue.com/media/recruitment-scams-alert

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