Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation.
With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Oréal's mission: Create the Beauty that moves the world.
For over a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one vocation: Creating Beauty with a main goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology.
Position Overview
The Associate of Audience Operations will be instrumental in the implementation of audience strategy. This includes building, maintaining, and distributing first party (1P) audiences from L’Oréal’s consumer data platform and working with various BCL and L’Oréal teams as they implement for marketing.
Key Responsibilities:
Build, manage, and syndicate first party audiences in LiveRamp
- Work in activation platforms such as Meta, Snapchat, DV360, and The Trade Desk to QA audience syndications and build lookalike models
- Work closely with Audience Insights/ Data Science as well as Activation teams across BCL and LUSA on ensuring that they are fully versed in L’Oréal’s 1p data, and supporting their understanding of the mechanics behind the data and how best to leverage in media
- Analyze trends in audience size scale over time and monitor match rates between partners
- Contribute to the maintenance and availability of L’Oréal’s suite of first party audience data
- Assist in the development of audience analytics, through audience & segmentation consistencies, research collaboration, and insights in partnership with Strategy and Audience Insights teams
- Leverage Omni and other analytical tools to provide insight into L’Oréal’s 1p audiences
- Educate and evangelize the use of 1p data in marketing campaigns across BCL’s organization through workshops and education materials
- Create and maintain documentation on 1p audience capabilities and processes
- Own and manage audience related requests
Qualifications
Required Skills and Qualifications
- Excellent problem-solving skills, particularly within systems
- Solutions oriented: analytic skills, critical thinking and problem-solving skills to drive issues to resolution
- Excellent communication skills are a must, especially client communication
- Ability to work well with others and work in cross functional teams
- Industry knowledge in marketing analytics and data (1st and 3rd party data solutions, data platforms, aggregated and user level data) and how to apply to data-driven advertising campaigns
- Passionate about driving change by adopting emerging technologies in the advertising space
Nice to haves
- 1+ years of audience/data strategy experience in advertising, marketing or digital consulting
- Comfortable working in ambiguous situations
- Knowledge of agency-side media campaign planning and activation
- Prior agency experience
Perks of working at Beauty Co-Lab
- Generous PTO that includes vacation days, personal days, a fantastic Summer Friday program and extended time off around the holiday season.
- As part of Omnicom, we have the backing and resources of a global billion-dollar company, but also have the flexibility and pace of a “startup” - we move fast, break things, and innovate.
#LI-CM1
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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What We Do
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc., delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.
