The Associate Analyst, Marketing – Brand Activation & Influencer Marketing supports the execution and operational management of influencer, activation, social, and PR initiatives. This role partners closely with internal stakeholders and external agencies to help bring campaigns to life, ensure projects remain on schedule and within budget, and facilitate effective cross-functional communication.
This position is best suited for an early-career marketing professional who is highly organized, detail-oriented, collaborative, and eager to build expertise across brand activation, influencer marketing, social strategy, and communications.
ResponsibilitiesBrand Activation & Influencer Marketing (70%)
Agency & Administrative Support
- Develop a strong understanding of agency relationships, roles, processes, and ways of working.
- Attend recurring agency and project status meetings, capture detailed notes, and distribute clear action-oriented recaps.
- Maintain organized documentation related to activation and influencer initiatives.
- Coordinate timelines, deliverables, approvals, and communication across internal and external partners.
Budget & Financial Coordination
- Support all budget and accounting processes related to influencer and brand activation programs.
- Open purchase orders (POs), process invoices, and assist with accrual tracking.
- Maintain budget trackers and support reconciliation efforts.
- Build foundational knowledge of master budgets and financial planning processes.
Influencer Marketing Support
- Support execution of influencer marketing programs and ongoing influencer initiatives.
- Assist with influencer-related projects including campaign support, cultural trend tracking, calendar management, responsive opportunities, and branded merchandise/apparel coordination.
- Coordinate legal reviews and approval workflows for influencer content and partnerships.
- Support annual planning processes and scope-of-work renewals with agency partners.
- Assist in preparing campaign reports, recaps, and performance summaries.
- Provide timely feedback and direction to agency partners under guidance from leadership.
Brand Activation Support
- Assist in the execution of integrated brand activation initiatives.
- Support campaign planning, activation calendars, reporting, and recap development.
- Coordinate approval processes, legal reviews, and project timelines.
- Help manage agency deliverables and facilitate communication between stakeholders.
- Contribute to yearly planning efforts and ongoing activation support.
Social Media Collaboration (20%)
- Partner with Social and Social Care teams to support the rollout of brand activation content across organic social channels.
- Help identify campaign KPIs and success metrics aligned with activation objectives.
- Coordinate with Social and Media teams to integrate influencer content into paid and organic social strategies.
- Serve as a liaison between influencer, social, and social care teams to ensure alignment and visibility.
- Flag engagement opportunities and support potential content extensions across social platforms.
PR & Communications Support (10%)
- Support collaboration processes between Brand Activation, PR, Communications, and partner teams.
- Assist with approval workflows for external messaging and franchisee communications.
- Build working knowledge of public relations and communications functions, including:
- Crisis communications
- Internal communications
- External communications
- Coordinate communication materials, approvals, and stakeholder feedback as needed.
- Bachelor’s degree in Marketing, Communications, Public Relations, Business, or related field preferred.
- Minimum of 2 years of relevant internship or professional experience in marketing, social media, communications, influencer marketing, or brand activation.
- Strong organizational and project coordination skills.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Detail-oriented with strong follow-through and problem-solving abilities.
- Proficiency in Microsoft Office, Google Workspace, and project management tools.
- Interest in influencer marketing, social media, brand strategy, and communications.
Salary Range: $72,200 to $76,500 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.
Skills Required
- Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field
- Minimum of 2 years of relevant internship or professional experience in marketing, social media, communications, influencer marketing, or brand activation
- Strong organizational and project coordination skills
- Excellent written and verbal communication skills
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Detail-oriented with strong follow-through and problem-solving abilities
- Proficiency in Microsoft Office, Google Workspace, and project management tools
- Interest in influencer marketing, social media, brand strategy, and communications
Yum! Brands Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Yum! Brands and has not been reviewed or approved by Yum! Brands.
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Leave & Time Off Breadth — Corporate roles include four weeks of vacation, year‑round half‑day Fridays, company holidays, dedicated “Live Well” days, and paid volunteer days. These policies contribute meaningfully to overall compensation value for corporate employees.
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Wellbeing & Lifestyle Benefits — Offerings include free access to mental‑health counselors, onsite/virtual wellness tools, onsite gyms in select offices, and wellbeing discounts. Smoking‑cessation and weight‑management programs further bolster lifestyle support.
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Parental & Family Support — Benefits span family‑planning coverage such as adoption, fertility, and baby‑bonding leave. Corporate materials also note enhanced parental leave for U.S. corporate employees.
Yum! Brands Insights
What We Do
Yum! Brands, Inc., based in Louisville, Kentucky, and its subsidiaries franchise or operate a system of over 55,000 restaurants in more than 155 countries and territories under the Company’s concepts – KFC, Taco Bell, Pizza Hut and the Habit Burger Grill. The Company's KFC, Taco Bell and Pizza Hut brands are global leaders of the chicken, Mexican-style food, and pizza categories, respectively. The Habit Burger Grill is a fast casual restaurant concept specializing in made-to-order chargrilled burgers, sandwiches and more. What makes Yum! a great place to work? It's our people. As the world's largest restaurant company, we invest in people capability so that our global workforce can make the most of their careers. With ongoing opportunities for personal and professional success, we've built a culture that rewards and recognizes great effort while providing the flexibility that is so important to all of us.
