Advertising Specialists are the foundation of the entire Client Success function. Without you, we would not be able to collectively create the wins for our clients, channel partners and our fellow Bakers.
As a new member of the Client Success Team, you are in full on learning mode! You will learn our methodologies from the ground up and then move into your assigned Account Management team, continuing to learn on the job.
Your primary focuses are to study consumer behavior, utilizing data and insights to be able to build advertising campaigns and optimize for visibility and performance. You competently draft Amazon Search Campaigns, Demand Side Platform (DSP) creative, line items, build segment creation and find product reviews. Don't worry if you haven't worked with these before, we will train and coach you on all of the technical aspects of the job.
You listen acutely, try to understand the people and data before making judgements and acting. You are sensitive to due process and proper pacing and follow established processes. You provide the information the rest of the team needs to do their jobs and to feel good about being a member of the team. You provide accurate and timely information to others so they can make accurate decisions. You can anticipate future consequences and trends accurately and have a broad knowledge or perspective. You have the functional and technical knowledge and skills to do the job at a high level of accomplishment.
You can effectively cope with change and know how to pivot when needed. You learn quickly and will try anything to find solutions. You can be counted on to exceed goals successfully and steadfastly push yourself and others to get over the line. You are dedicated to meeting the expectations and reeds of all stakeholders and always act with the client in mind.
If you are confident in your ability to understand products and often think to yourself "The product could be better in this way" or "I could totally do a better job marketing that product" then you'd fit right in here.
Tasks
-Building and optimizing search campaigns
-DSP campaign build (includes creative drafting & association, segment creation and product reviews)
-Keyword development and updating existing keyword sets
-Call to Action development
-Carry out brand and product research
What We Do
Channel Bakers is an Advertising and Marketing Agency that specializes in helping Brands develop Full-Funnel Advertising Strategies leveraging Data to grow sales within specific shopping channels. Our team's background has over 100 years combined experience in developing the Retail and Digital Shelf sales channels in the Outdoors, Apparel, CPG, and Consumer Electronics industries.
We believe that through effective Advertising, brands, together with the retailer, can target specific consumer audiences within the retailer and educate them on their products. In doing so they can create new customers for themselves as well as their retailer partner.
Whether you're looking for help with Amazon's Paid Search Platform or their Retail Merchandising Programs, Retail POP Displays, Internet Retail Merchandising strategies on how to grow your market share within your accounts, or just need help developing your Brand Marketing, Channel Bakers can help.
