About the Role
The Acquisition Marketing Manager supports the execution of integrated demand generation programs for Enterprise Subscriptions. This role is responsible for managing acquisition campaigns across paid media, owned channels, web, webinars, and events to drive qualified leads and pipeline growth.
You Will:
Execute acquisition marketing campaigns across paid, owned, digital, webinar, and event channels.
Manage campaign timelines, deliverables, and cross-functional coordination.
Support paid media execution, including campaign setup, optimization, and reporting.
Manage webinar and event logistics, promotion, and post-event follow-up.
Coordinate development of campaign assets, landing pages, email communications, and promotional materials.
Support website updates and acquisition-focused landing page optimization.
Partner with Product Marketing to align campaign messaging and audience targeting.
Collaborate with Sales Enablement and Sales teams to ensure campaign follow-up and lead routing alignment.
Monitor campaign performance and prepare regular reporting and insights.
Manage relationships with external vendors and agencies supporting campaign execution.
You Have:
5+ years of experience in B2B marketing, acquisition marketing, or demand generation.
Experience managing integrated marketing campaigns across digital, owned, and event channels.
Familiarity with paid media, webinars, email marketing, and web marketing best practices.
Strong organizational and project management skills.
Analytical mindset with experience tracking campaign performance and lead generation metrics.
Experience working cross-functionally across Marketing and Sales organizations.
Excellent communication and collaboration skills.
#LI-HYBRID
Our Benefits:
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Learn more about all our US benefits
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets
Reasonable Accommodation
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.
Business Area:
Dow Jones - IndustriesJob Category:
Marketing & Product ManagementUnion Status:
Union roleBase Pay Range: $95,000.00 - $120,000.00
We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.
For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.
For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.
Skills Required
- 5+ years of experience in B2B marketing, acquisition marketing, or demand generation
- Experience managing integrated marketing campaigns across digital, owned, and event channels
- Familiarity with paid media, webinars, email marketing, and web marketing best practices
- Experience with paid media execution, including campaign setup, optimization, and reporting
- Experience managing webinar and event logistics, promotion, and post-event follow-up
- Experience coordinating development of campaign assets, landing pages, and email communications
- Strong organizational and project management skills
- Analytical mindset with experience tracking campaign performance and lead generation metrics
- Experience working cross-functionally across Marketing and Sales organizations
- Excellent communication and collaboration skills
What We Do
When you join Dow Jones, you become part of the most dynamic, creative and savvy news and information companies in the world. As a global leader in news and business intelligence, we're newswires, websites, newspapers, apps, newsletters, databases, magazines, and video --including some of the widest-read and most-respected brands, like The Wall Street Journal, Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource. Our products inform the discussions and decisions that are vital to the world's commerce, while our databases make the business world more transparent. We continually develop technology to transform information into insight and prosperity. We enlighten and inspire audiences around the globe with authoritative, differentiated and trusted content.
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