Assoc. Dir., Marketing Comms/Channels

Posted 3 Days Ago
Be an Early Applicant
North Wales, PA, USA
In-Office
142K-224K Annually
Senior level
Artificial Intelligence • Pet • Software
The Role
Lead communications and change-management strategy for customer-facing sales teams. Partner cross-functionally to plan and execute field engagement (product launches, meetings, org changes), drive adoption, measure effectiveness, and govern US market marketing-sales alignment.
Summary Generated by Built In

Job Description

U.S. Communications Strategy Lead - Face-to-Face Channel

The Communications Strategy Lead (Face-to-Face Channel) will define, plan and lead the execution of the communications and change management strategy for Customer Facing Team(s), depending upon business needs.  The Communication Strategy Lead is a high performing partner who will serve as a unified voice for the Sales leadership team.

The healthcare industry is changing at an unprecedented pace, resulting in the acceleration of engagement strategies and related capabilities within the organization.  Through a deep understanding of the customer-facing team, the US Market strategy, the Business Unit priorities, and the evolution of engagement capabilities, this Leader will partner closely with internal stakeholders and external providers to ensure that the customer-facing teams are informed, aligned, and change enabled. 

Responsibilities include:

  • Develop and maintain a deep understanding of US Market and BU priorities through close partnership with Sales, Marketing, Strategy and Commercial Operations, and other HQ based functions.

  • Identify opportunities/events where priorities involve and/or impact the customer-facing teams and manage/effectuate communications and related activities.  Examples include but are not limited to product launches, national sales meetings, organizational changes, capability deployments, business events.

  • Lead the development of both strategic and tactical plans to engage the field and disseminate necessary information in a timely and effective way. 

  • Define and manage cross-functional teams to execute the communication and change management plan, including, but not limited to, stakeholders from Sales, Marketing, Field Operations, IT, Communications, Meeting Planning, Learning & Development, Legal, and Compliance.

  • Define and manage a cross-functional RACI within the BU for plan execution.

  • Partnership with Learning & Development and other HQ functions to implement solutions to drive adoption of change. 

  • Design and implement measurement strategies to understand effectiveness, adoption and enable constant evolution.

  • Install and facilitate governance across the USM with regards to the field, with focus on ensuring Marketing and Sales leadership are aligned on strategy, execution and scope (e.g., “Gate-Keeper”). 

  • Partner with peer Communication Strategy Leads to support demand across business lines, gaining broad BU engagement and experience.

Education Minimum Requirements

  • Required: BA/BS in Business, Communications, Engineering, Sciences, or Arts

  • Minimum 5 years of experience in Sales, Sales Operations, Change Management, Marketing, or Marketing Operational Support functions.

  • Preferred: MA/MS/MBA

Required Skills & Competencies:

  • Excellent interpersonal, written and verbal communication as well as strong presentation skills and an ability to build relationships with stakeholders, understand business strategy and lead cross-functional teams to achieve business goals.

  • Demonstrated project management skills.

  • Knowledge of the promotional review process

  • Demonstrated strategic/critical thinking, passionate, self-motivated, engaging and personable.

  • Ability to work effectively cross-functionally in an ambiguous environment.

  • Strong collaboration, independent resourcefulness, project management and organizational skills.

  • Ability to thrive in a fast-paced environment.

Other Requirements: 

  • Valid Driver's license

Required Skills:

Adaptability, Adaptability, Business Decisions, Business Management, Business Strategies, Communications Strategy, Communication Strategy Development, Content Creation, Cross-Functional Teamwork, Customer Engagement, Data Analysis, Digital Marketing, Direct Marketing, Email Marketing, Engagement Strategies, Innovation, IT Operation, IT Project Lifecycle, Marketing, Marketing Automation, Marketing Communications Planning, Marketing Management, Project Management, Sales Leadership, Search Engine Marketing (SEM) {+ 2 more}

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.  As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.  For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

EEOC Know Your Rights

EEOC GINA Supplement​

We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

Learn more about your rights, including under California, Colorado and other US State Acts

The salary range for this role is

$142,400.00 - $224,100.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits.  Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.

San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

No relocation

VISA Sponsorship:

Yes

Travel Requirements:

25%

Flexible Work Arrangements:

Hybrid

Shift:

Not Indicated

Valid Driving License:

Yes

Hazardous Material(s):

n/a

Job Posting End Date:

08/10/2026

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Skills Required

  • BA/BS degree
  • Minimum 5 years experience in Sales, Sales Operations, Change Management, Marketing, or Marketing Operational Support
  • MA/MS/MBA
  • Excellent interpersonal, written and verbal communication and presentation skills
  • Demonstrated project management skills
  • Knowledge of the promotional review process
  • Experience with marketing automation, digital marketing, email marketing, and SEM
  • Ability to work effectively cross-functionally in an ambiguous environment and drive change adoption
  • Valid driver’s license
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The Company
HQ: Netanya
349 Employees
Year Founded: 1948

What We Do

MSD Animal Health Technology Labs specializes in the development of animal health management solutions. We are a multidisciplinary product company, a diverse team of ~450 closely collaborating scientists, AI experts, software, hardware, and mechanical engineers… working alongside veterinarians and other animal experts. Our passion? Shaping the future of animal health and well-being (for much better!). Our products and platforms identify trends and predict the likelihood of health outcomes for HUNDREDS of MILLIONS of animals each year, from pets, to poultry, farm animals, and even fish. We provide actionable insights for veterinarians, farmers, and producers, changing the way people care for animals in 150 markets. So, if you’re looking to work in a company that combines pioneering science and technology, dedicated colleagues, and animals, you’ll find it all here – come join us! Visit our website: https://www.msd-animal-health.com/animal-health-intelligence/technology-labs/

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