The Role
Lead strategic PR and brand programs for spirits clients, overseeing 360 campaign development, media relations, partnerships, events, and influencer strategies. Mentor account teams, drive business development, manage budgets and team financial performance, and travel as needed. Champion DEI and adaptability in a hybrid New York office environment.
Summary Generated by Built In
About Us
Established in 1984, Nike Communications is a female-founded creative communications firm specializing in the marketing of prestige brands. We create meaningful connections between some of the world’s most iconic brands and their audiences by utilizing diverse perspectives to develop culturally relevant client campaigns. We believe differences fuel the creative spirit; that by embracing diverse perspectives and cultures, innovation can flourish, and creativity will shine through in each story we tell.
DEI Statement
Differences fuel the creative spirit.
At Nike Communications, we recognize that diversity, equity, and inclusion are critical components to our success, and we are deeply committed to creating a workplace that values and supports the unique talents and perspectives of every individual. We are passionate about building an agency that truly reflects the diversity of our world, and we firmly believe that fostering a culture of inclusivity and equity is a fundamental responsibility shared by everyone within our agency.
More About the Role
Join our Spirits team as an Assistant Vice President based in our New York office! Dive into a dynamic role! Your chance to fuel the creative spirit starts here!
Responsibilities
Benefits
Nike Communications, Inc. is committed to providing access, equal opportunity, and reasonable accommodations for individuals with disabilities in employment, its services, programs, and activities.
#LI-hybrid
Established in 1984, Nike Communications is a female-founded creative communications firm specializing in the marketing of prestige brands. We create meaningful connections between some of the world’s most iconic brands and their audiences by utilizing diverse perspectives to develop culturally relevant client campaigns. We believe differences fuel the creative spirit; that by embracing diverse perspectives and cultures, innovation can flourish, and creativity will shine through in each story we tell.
DEI Statement
Differences fuel the creative spirit.
At Nike Communications, we recognize that diversity, equity, and inclusion are critical components to our success, and we are deeply committed to creating a workplace that values and supports the unique talents and perspectives of every individual. We are passionate about building an agency that truly reflects the diversity of our world, and we firmly believe that fostering a culture of inclusivity and equity is a fundamental responsibility shared by everyone within our agency.
More About the Role
Join our Spirits team as an Assistant Vice President based in our New York office! Dive into a dynamic role! Your chance to fuel the creative spirit starts here!
Responsibilities
- Client Leadership: Serves as the strategic point of contact for clients in areas including creative and strategic 360 campaign development, brand reputation management and partnering with digital leads on influencer engagement strategies, while guiding day-to-day team leads in their client leadership.
- Strategic Planning: Partners with the Vice President and other agency partners, as needed, overseeing all global and US brand activations and big picture programming planning and execution
- Brand Collaboration & Partnerships: Leads brand collaboration, event strategy, and partnership initiatives with innovative thinking, leveraging robust talent recommendations and relationships to drive impactful campaigns and events. Ensures seamless integration with client objectives and brand identity for maximum effectiveness
- Media Relations: Helps team continue to build and strengthen relationships with national media. Support by occasionally securing earned media placements in top outlets and new media platforms, focusing on marquee thought leadership and brand feature stories that enhance brand visibility and credibility while advising account teams on their pitching efforts and targets, and keeping them on track to meet client KPIs and grow in their skills.
- Team Mentorship & Development: Supports the growth and advancement of multiple account teams through mentoring, development, and retention efforts
- Business Development: Proactively identify new business leads and opportunities, developing proposals and presentations to secure new client partnerships
- Financial Management: Manages the financial performance of their teams, holding them accountable for time and budget management for clients
- Professional Experience: Brings at least eight years of experience in public relations and media relations
- Leadership Skills: Experience mentoring and managing clients, account leaders and their teams, showcasing the ability to nurture talent and foster growth within a team environment while also managing large events/programs
- Media & Industry Landscape Mastery: Possesses an in-depth understanding of the media landscape and the lifestyle, spirits, luxury and entertainments industries. Demonstrates a proven track record of delivering high-quality stories across various media platforms, highlighting effectiveness and impact in securing feature story coverage, and successfully leading team members to secure high-level coverage
- Build & Maintain Lasting Relationships: Cultivates and maintains genuine relationships with top media outlets, social editors, and VIPs, fostering trust and mutual respect. Your ability to connect with others strengthens our network and enhances our clients’ reputation
- Travel Flexibility: Embraces opportunities to travel for work-related events or meetings, allowing for engagement and collaboration across diverse settings
- Communication Skills: Exceptional written, verbal, and interpersonal communication skills online and in-person
- Commitment to Diversity, Equity and Inclusion: Embodies the values of diversity, equity, and inclusion; demonstrates self-awareness, cultural competency, and the ability to work with people from diverse cultures and backgrounds
- Adaptability: Ability to thrive in a dynamic workplace, showcasing adaptability and resilience
Benefits
- Health Benefits: Options for medical coverage through UnitedHealthcare, and Dental and Vision coverage through Principal
- Financial Security: Contribute to 401(k) plan for retirement with the potential agency contribution via year-end profit sharing
- Time Off: Enjoy 15 vacation days, with an extra day off on your birthday month
- Holiday Closure: Agency closed between Christmas and New Years for a well-deserved break, as well as 10 other holidays throughout the calendar year
- Summer Flexibility: Summer Fridays offer shorter work hours from Memorial Day to Labor Day
- Family Support: Benefit from 12 weeks of paid parental leave and formal policies to support working parents
- Phone Expenses: Receive business line, or have personal phone number covered on agency plan
- Technology: Company provided laptop and accessories, along with IT support
- Bonuses: Potential for discretionary end-of-year bonuses
- Agency Bonding: Engage in happy hours and our annual agency-wide offsite for camaraderie and celebration
- Emphasis on DEI: A variety of specialized employee resource groups, DEI programming and other initiatives
Nike Communications, Inc. is committed to providing access, equal opportunity, and reasonable accommodations for individuals with disabilities in employment, its services, programs, and activities.
#LI-hybrid
Skills Required
- At least eight years of experience in public relations and media relations
- Experience mentoring and managing clients, account leaders, and teams; managing large events/programs
- In-depth understanding of the media landscape and lifestyle, spirits, luxury, and entertainment industries
- Proven track record securing feature story coverage and leading teams to high-level media placements
- Established relationships with top media outlets, social editors, and VIPs
- Willingness and flexibility to travel for work-related events or meetings
- Exceptional written, verbal, and interpersonal communication skills (online and in-person)
- Commitment to diversity, equity, and inclusion, cultural competency, and ability to work with diverse backgrounds
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The Company
What We Do
We are a creative communications agency specializing in the marketing of luxury and prestige brands. From high-level feature stories in influential media to innovative programs, partnerships and events that drive conversation online, we devise clever strategies and create inspired content to reach the right audiences and build brands.
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