The Role
Assist in planning and creating social media content, track performance metrics, and collaborate with teams to enhance brand awareness.
Summary Generated by Built In
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Job Summary
We are seeking a creative and detail-oriented Assistant Social Media Manager to support the execution of our social media strategy across all major platforms. This role will play a key part in building brand awareness, engaging with our community, and driving growth for our beauty brand. The ideal candidate has a passion for beauty, a strong eye for aesthetics, and a deep understanding of social media trends and best practices.
Responsibilities:
- Assist in the planning, creation, and scheduling of daily social content across Instagram, TikTok, YouTube, Pinterest, and emerging platforms.
- Support content production, including briefing creative assets, coordinating shoots, and ensuring alignment with brand guidelines.
- Track, analyze, and report on key performance metrics (engagement, reach, follower growth, conversions).
- Conduct social listening to identify cultural moments, beauty trends, and influencer content opportunities.
- Collaborate cross-functionally with Influencer Marketing, PR, Creative, and E-commerce teams to support product launches, campaigns, and events.
- Stay up to date on evolving platform features and industry trends to help keep the brand’s social media presence innovative and competitive.
Qualifications:
- 2-4 years of experience in social media marketing, preferably within the beauty, fashion, or lifestyle industries.
- Strong knowledge of social platforms, trends, and content formats (Instagram Reels, TikTok videos, Stories, etc.).
- Excellent copywriting, editing, and communication skills with a strong sense of brand voice.
- Proficiency with social media management tools (e.g., Later, Sprout, Hootsuite) and analytics platforms.
- Basic design/photo/video editing skills (e.g., Canva, Adobe Creative Suite, CapCut) preferred.
- Highly organized with strong attention to detail and ability to manage multiple priorities.
- Passion for beauty and a keen eye for aesthetics and storytelling.
- Experience managing content on community-driven platforms (Reddit, Substacks, etc.), strong long-form writing skills, and knowledge of SEO/keywords to drive visibility and engagement.
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
Top Skills
Adobe Creative Suite
Canva
Capcut
Hootsuite
Instagram
Later
Pinterest
Sprout
Tiktok
Youtube
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The Company
What We Do
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals.
Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.
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