The Role
Closes motorcycle sales, takes over complex deals, identifies customer needs, overcomes objections, negotiates while protecting gross profit, and coaches salespeople on effective closing techniques. Leads by example on the sales floor and closes both in-person and phone opportunities while following dealership pricing guidelines.
Summary Generated by Built In
- The Assistant Sales Manager must be a proven closer with the ability to personally close motorcycle deals and consistently convert qualified opportunities into sales. This individual must be comfortable taking over or assisting with deals when a salesperson requires management support and must be able to identify customer needs, uncover objections, create urgency, and confidently ask for the sale. The Assistant Sales Manager must be capable of negotiating while protecting dealership gross profit and adhering to dealership pricing guidelines.
- Asking for the sale is a fundamental responsibility of this position. The Assistant Sales Manager must be able to overcome common customer objections involving price, payment, interest rate, trade value, down payment, credit, and timing, while recognizing buying signals and moving customers toward a commitment. This individual must be capable of closing both in-person and phone opportunities when appropriate and must coach salespeople on effective closing techniques while demonstrating those techniques on the sales floor. Most importantly, the Assistant Sales Manager must lead by example by being willing to step into a deal, take control of the encounter, and close the customer when necessary.
Skills Required
- Proven ability to close motorcycle deals and convert qualified opportunities into sales
- Ability to take over or assist with deals requiring management support
- Ability to identify customer needs, uncover objections, create urgency, and ask for the sale
- Negotiation skills while protecting dealership gross profit and following pricing guidelines
- Ability to overcome objections involving price, payment, interest rate, trade value, down payment, credit, and timing
- Ability to close in-person and phone sales opportunities
- Ability to coach salespeople on closing techniques and demonstrate them on the sales floor
- Willingness to lead by example and personally take control of deals when necessary
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The Company
What We Do
Wise Auto Group is a leading automotive dealership specializing in the sale of new and pre-owned vehicles across the greater Sacramento and San Francisco Bay areas. They offer a diverse inventory of brands, including Nissan, Hyundai, and Harley-Davidson, and provide comprehensive services such as vehicle financing and maintenance. Their goal is to provide customers with an interactive and convenient vehicle purchasing and service experience.
