Purpose of Position
- CASETiFY is seeking an Assistant Product Manager to join our global Product Development team. Reporting to the Head of Product Development, you will be responsible for growing their respective product category and collection businesses by collaborating with a cross-functional product-creation team, gathering, analyzing, and presenting consumer and market insights, and ensuring competitive positioning. You will support daily product development tasks from early concept to market delivery. You will operate at the intersection of strategic conception, product collection, merchandising, design, technical feasibility, and business and market objectives. Your key responsibilities include expertise in consumer and market trends, global line planning, and profound product knowledge; execution of product milestone meetings; monitoring sales performance, IMU product margins, and SKU efficiency to deliver high-impact analytics for executive decision-making.
Job Descriptions
Product Strategy and Planning:
- Conducting market research and competitive analysis to understand market trends and opportunities to develop their product line and overall business.
- Assisting leadership in defining the product collection roadmap and in global vs. regional style management dictates the lifecycle management for the assigned product line.
- Utilizing provided sales forecasts to define SKU projections by channel/region/season in the achievement of overall business objectives.
- Provide seasonal line architecture and seasonal briefs to product designers & developers.
Line Management and Merchandising:
- Optimizing the product assortment and ensuring an appropriate balance of core, seasonal, and innovation SKUs.
- Analyzing sales data, trends, and consumer insights to inform line planning.
- Determining product pricing and placement within the retail/digital channels.
- Aligning merchandising strategies with broader brand and channel initiatives.
Financial and Operations Management:
- Monitoring sales performance, IMU product margins, and SKU efficiency to deliver high-impact analytics for executive decision-making.
- Identifying opportunities to improve efficiency across the product line and developing lines within the product development costing targets.
- Collaborating with cross-functional teams to address operational challenges.
Cross-functional Collaboration & Communication:
- Foster strong relationships and collaboration with cross-functional teams, ensuring clarity of product requirements, timelines, and objectives.
- Proactively engage with design, marketing, sales, operations, and finance teams to align on product strategies, go-to-market plans, and performance targets.
- Provide consumer insights, category data, and financial projections to inform decision-making across the organization.
- Foster a spirit of partnership and shared accountability to drive execution excellence.
Key Performance Metrics:
- Sales growth
- IMU product margin
- Product delivery date achievement
- Customer satisfaction
Requirement
- Bachelor's or Master's degree in Business, Marketing, Engineering, or a related field.
- 5+ years of experience in a product-related role.
- Strong business acumen.
- Proven track record of collaborating effectively with cross-functional teams and aligning product strategies with business objectives.
- Strong analytical, strategic thinking, and problem-solving skills.
- Familiarity with agile methodologies, product development processes, and project management tools.
- Excellent communication, presentation, and interpersonal skills, with the ability to influence and align stakeholders around category-specific priorities.
Skills Required
- Bachelor's or Master's degree in Business, Marketing, Engineering, or a related field
- 5+ years of experience in a product-related role
- Strong business acumen
- Proven track record of collaborating effectively with cross-functional teams
- Strong analytical, strategic thinking, and problem-solving skills
- Familiarity with agile methodologies and product development processes
- Excellent communication, presentation, and interpersonal skills
CASETiFY Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about CASETiFY and has not been reviewed or approved by CASETiFY.
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Strong & Reliable Incentives — Salary and benefits can be competitive on specific teams, particularly where KPIs are met. Performance-linked rewards appear to lift perceived value in those areas.
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Leave & Time Off Breadth — Paid sick days in the U.S. and maternity/sick leave in Hong Kong are part of the package. These provide baseline time-off support across markets.
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Wellbeing & Lifestyle Benefits — Employee discounts, stocked snacks/drinks, and a lively office environment are available in several locations. Occasional wellness or sporting perks further enhance day-to-day experience.
CASETiFY Insights
What We Do
Nine years ago, CASETiFY saw a category that had been long ignored. Today, CASETiFY is the fastest growing global tech accessories brand, reaching 1 in 7 millenials. CASETiFY believes everyone has a well of untapped creative potential, waiting for the perfect canvas to explore. CASETiFY has become the publisher and platform for creativity and self-expression to connect individuals. We just happen to make quality cases. CASETiFY's mission is to empower self-expression in the spirit of originality. Key collaborations include Pharrell, Sarah Jessica Parker, Saint Laurent, Thom Browne, Clare V., and many more. Additionally, CASETiFY has partnered with key retail partners including Nordstrom, Anthropologie, Amazon, AT&T, The Iconic, Colette, Lane Crawford, and more. For more info on CASETiFY, visit our Website, Facebook and Instagram.
