Assistant Media Planner

Posted 7 Days Ago
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Atlanta, GA
1-3 Years Experience
AdTech • Marketing Tech
The Role
The Assistant Media Planner supports media planners on regional markets by assisting with media buying, budget reconciliations, market research, insertion orders creation, and maintaining flowcharts. This role aims to build a foundational understanding of media planning and terminologies while helping implement media campaigns.
Summary Generated by Built In

Company Description

The Team One C.O.R.E. Values

C = COLLABORATIVE

We work together to get better stuff done than we could alone.

O = OPTIMISM

Honest and confident in our quest forward; believing the impossible is possible.

R = RESULTS-DRIVEN

Creativity is always in service of results and never for its own sake.

E = ENTREPRENEURIAL

Blow up the establishment. Shoot for the moon.

Job Description

GENERAL SUMMARY
The LDA Assistant Media Planner’s primary responsibility is to work directly with a media planner on LDA Regional markets. The AMP will learn all aspects of spot market media including spot TV/Cable, spot radio, newspaper, local magazine, out-of-home, local digital and some exposure to sponsorships/event marketing. The AMP will also gain a broad base knowledge of media terminology, media options and basic media planning. 

­­­ Day to Day:

  • Goal Entry / SBA issuance to Zenith.
  • Update and maintain flowcharts/budgets and related documents.
  • Budget and billing reconciliations.
  • Create insertion orders (Digital, Print, Out Of Home).
  • Assist with POVs, ultimately doing them by themselves.
  • Media/Market Research (CMR, IMS, Kantar, comScore)
  • Establish strong working relationship with our broadcast buyers at Zenith & Field Account team.
  • Assist with Digital buys and metrics reports.
  • Assist on market plans, ultimately managing some markets themselves.
  • Participate in the implementation and maintenance for all Western Area media campaigns.
  • Assist team with Heavy Up/Cut Recommendations, ultimately doing them by themselves.
  • Support and generate ideas to support an “Ideas Culture” agency.

Qualifications

Experience:

  • Prior media internship experience is a plus.
  • Computer literate, with some experience in Microsoft Excel, Word, and PowerPoint. 
  • A solid understanding of basic math, especially algebra, would be ideal. 
  • Experience in proper business communications a plus. 
  • Self-motivated, enthusiastic, team player that likes working in a large groups.

Education:  A Bachelor’s degree.

Skills and Abilities: This person must be highly organized, with a charismatic and varied communication style.

Additional Information

Pace of Work: Work flow varies by day and by season. Some requests have an extremely pressing turn-around time, while others can be managed more slowly. Financials and planning reports are completed on a monthly basis. Buy reviews are done quarterly for LDA. 

Working Conditions:  Team One is a professional, fast-paced, creative business environment. All employees are expected to support Team One’s commitment to providing a respectful & safe workplace. There may be times when lifting up to 25lbs. is required. Overtime, including evenings and/ or weekend work- may be required. There may be occasion to travel. All employees are expected to conduct themselves in a professional and acceptable manner during working hours and all work-related events, including but not limited to, holiday parties, off-sites, client meetings/events, shoot locations, etc.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties and skills required.

As an employee of Team One, a division of Saatchi & Saatchi Worldwide, you are expected to be aware of and adhere to all Publicis Groupe Policies, in addition to Team One and Saatchi & Saatchi policies. All Publicis Groupe policies supersede other policies except for when in conflict with California State Law.

#LI-Hybrid

Top Skills

Excel
Microsoft Powerpoint
Microsoft Word
The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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