JOB SUMMARY
The Assistant Marketing Manager provides day-to-day leadership of marketing staff and coordinates the execution of Aloha Pacific FCU’s marketing strategy under the direction of the Marketing Manager. The role aligns departmental initiatives with the credit union’s strategic plan, business plan, and marketing objectives, translating those priorities into marketing campaigns, community outreach programs, events, financial education initiatives, and public relations activities. Working across departments and with external vendors, the Assistant Marketing Manager supports business development and meaningful engagement that strengthen the credit union’s reputation, member relationships, and community impact.
MINIMUM QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education
- Bachelor’s degree from a four-year college or university in Marketing, Communications, Business Administration, Public Relations, or a related field; 5 years of equivalent related experience; or an equivalent combination of education and experience.
Experience/Skills
- 3 years of progressively responsible experience in marketing, communications, community relations, public relations, or related fields.
- Demonstrated experience leading teams and managing staff.
- Developed employee through coaching, performance management, training, hiring, and professional development.
- Proven ability to prioritize multiple projects while effectively managing team resources and deadlines.
- Strong leadership, interpersonal, and relationship-building skills.
- Proficient in Microsoft Office (Word, Outlook, Excel, PowerPoint).
- Working knowledge of digital marketing platforms, social media management tools, CRM systems, and marketing analytics.
- Strong written, verbal, presentation, and project management skills.
- Managed budgets, vendors, agencies, and external business partners.
License/Certifications
- Valid Driver’s License and access to a motor vehicle.
PREFERRED
Experience/Skills
- Developed and implemented community engagement, financial education, or outreach programs.
- Knowledge of public relations practices and media relations.
- Ability to interpret data, make conclusions and provide recommendations.
- Executed, planned and managed large-scale community and member events.
- Strong understanding of branding, marketing strategy, and campaign performance measurement.
- Experience in financial services, banking, credit unions, or other regulated industries.
- Ability to write speeches and articles for publication that conform to prescribed style and format.
- Ability to effectively present information to management, public groups, and/or boards of directors.
Credit must be in good standing. Must be bondable pursuant to §713.3(b) of the NCUA’s Rules and Regulations.
Skills Required
- Bachelor’s degree in Marketing, Communications, Business Administration, Public Relations, or a related field; alternatively, five years of equivalent related experience or an equivalent combination of education and experience.
- Three years of progressively responsible experience in marketing, communications, community relations, public relations, or a related field.
- Experience leading teams and managing staff.
- Experience with coaching, performance management, training, hiring, and professional development.
- Ability to prioritize multiple projects while managing team resources and deadlines.
- Strong leadership, interpersonal, and relationship-building skills.
- Proficiency in Microsoft Office, including Word, Outlook, Excel, and PowerPoint.
- Working knowledge of digital marketing platforms, social media management tools, CRM systems, and marketing analytics.
- Strong written, verbal, presentation, and project management skills.
- Experience managing budgets, vendors, agencies, and external business partners.
- Valid driver’s license and access to a motor vehicle.
- Experience developing and implementing community engagement, financial education, or outreach programs.
- Knowledge of public relations and media relations practices.
- Ability to interpret data, draw conclusions, and provide recommendations.
- Experience planning and managing large-scale community and member events.
- Strong understanding of branding, marketing strategy, and campaign performance measurement.
- Experience in financial services, banking, credit unions, or other regulated industries.
- Ability to write speeches and articles for publication in a prescribed style and format.
- Ability to present information effectively to management, public groups, and boards of directors.
- Good credit standing and ability to be bonded under applicable NCUA regulations.
What We Do
Building Lasting Relationships. That’s the enduring mission of Aloha Pacific Federal Credit Union − a mission that has been a guiding light for over 85 years.
