Assistant Marketing Manager (Coupon)

Posted 2 Days Ago
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Bangkok, Phra Nakhon, Bangkok, THA
In-Office
Senior level
Information Technology • Consulting
The Role
Lead coupon campaign design, sizing, execution, and post-mortem analysis. Investigate GMV and market anomalies, build dashboards and self-serve reports, evaluate campaign ROI and user behavior, and collaborate with Product and Data Science on coupon strategy and LTV/cannibalization studies.
Summary Generated by Built In

About LINE MAN Wongnai

LINE MAN Wongnai is Thailand’s Leading On-Demand Delivery and Lifestyle e-Commerce platform services. We build technology to help Thai people live better, to empower all local businesses by creating an end-to-end food ecosystem through our channel LINE MAN and Wongnai. Connected consumers, riders, and local businesses and improved the daily life of all parties with restaurants nationwide. And because we are local, we provide the deepest variety and services that are tailor-made for Thai people.


What You’ll Do:

  • Investigate business anomalies (e.g., GMV drops, market share shifts) and translate complex data into actionable management insights
  • Design and size ad-hoc coupon campaigns, from initial financial alignment and stakeholder approval through to execution and post-mortem analysis
  • Field cross-functional data requests and build self-serve dashboards to automate reporting and reduce ad-hoc noise
  • Continuously evaluate campaign ROI and user behavior data to refine promotional strategies, maximizing cost efficiency and minimizing budget waste
  • Drive coupon studies on user LTV, campaign cannibalization, and new coupon mechanics to work with Product and Data Science teams

What You’ll Need:

  • Bachelor’s degree in Marketing, Business Administration, Economics, Engineering or related field.
  • 5+ years of experience in related role
  • Confident in processing and analyzing complex data sets using Excel or Google Sheet (essential)
  • Strong analytical skills and isn’t afraid of deep-dive analysis
  • A start-up mindset, willing to work hard and do whatever it takes to get things done, sometimes under pressure but usually in a dynamic environment!
  • Willing to learn about new concepts and methodologies
  • Working knowledge of SQL (preferred but not required)
  • CRM experience (preferable but not required)

Skills Required

  • Bachelor's degree in Marketing, Business Administration, Economics, Engineering or related field
  • 5+ years of experience in related role
  • Proficient in processing and analyzing complex data sets using Excel or Google Sheets
  • Strong analytical skills and ability to perform deep-dive analysis
  • Start-up mindset; able to work under pressure in a dynamic environment
  • Willingness to learn new concepts and methodologies
  • Working knowledge of SQL
  • CRM experience
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The Company
Klongtoey, Bangkok
2,020 Employees
Year Founded: 1175

What We Do

LINE MAN Wongnai aim to help Thai people live better, to empower all local businesses with our e-Commerce platform for services.Our platform will connect consumers, riders and local businesses and improve the daily life of all parties. And because we are local, we provide the deepest variety and services that are tailor-made for Thai people. We know it’s not easy, and that’s exactly why we want to do it. For press inquiries: [email protected]

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