Assistant Marketing Manager - Australian Market (Based in Hong Kong)

Purpose of Position

• CASETiFY is one of the leading global lifestyle brands to offer customisable tech accessories. We're industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression. 

Job Description

• Responsible for planning and implementing marketing activities, including but not limited to paid and organic digital channels , KOL marketing,  Email Marketing, CRM & PR 
• Prepare reports on marketing and sales metrics
• Design local marketing calendar 
• Manage local performance marketing - SEM / Display / Social Ad / KOL etc 
• Create innovative and localized marketing campaigns according to global marketing directions 
• Manage local KOL agency for creating paid KOL campaign - paid & free 
• Develop marketing metrics, goals, and KPIs to measure and track business results.
• Track weekly / monthly / quarterly channel KPI targets to manage budget and resources effectively

Requirement

• Bachelor degree or above in Business, Marketing discipline or equivalent.
• 5+ years experience in marketing or related field in Australia
• Strong local marketing understanding and resources 
• Knowledge in e-commerce and digital marketing is essential 
• Excellent command of English 
• Strategic problem solving skills, using creative thinking to achieve targets
• Strong planning, analytical, creative, result-oriented, and able to work independently
• Ability to work under pressure, be reactive and meet tight deadlines
• Proficient in Google Analytics and other digital metrics 
• Basic understanding and use of Adobe Photoshop, Canva, CapCut

#HKAU