Assistant Marketing & Communication Manager

Posted 3 Days Ago
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Bangkok, Phra Nakhon, Bangkok, THA
In-Office
Mid level
Information Technology • Consulting
The Role
Lead branding and rider communications, create paid-media creative, grow owned and social channels, apply AI tools and data analytics to optimize marketing, and manage projects to improve communication workflows.
Summary Generated by Built In
About LINE MAN Wongnai

We are Thailand’s Leading On-Demand Delivery and Lifestyle e-Commerce platform services. We build technology to help Thai people live better, to empower all local businesses by creating an end-to-end food ecosystem through our channel LINE MAN and Wongnai. Connected consumers, riders, and local businesses and improved the daily life of all parties with restaurants nationwide. And because we are local, we provide the deepest variety and services that are tailor-made for Thai people.


What You’ll Do

Branding and Communication

  • Define the brand direction in alignment with overall company goals.
  • Develop and execute effective communication strategies for the rider fleet.
  • Create innovative methods to maximize the reach and efficiency of company communications to active riders.
  • Clearly communicate product updates, news, and company announcements to drivers in the system.

Media Performance & Optimization

  • Create compelling creative assets for paid media to optimize advertising performance.
  • Manage and drive traffic growth across owned media and social media channels.
  • Monitor social voices and utilize social listening insights to plan and adapt marketing activities.

AI Strategy & Data Analytics

  • Implement AI tools and technologies to optimize daily operations and enhance team efficiency.
  • Utilize data insights and analytics to develop and refine strategic marketing plans.

Project Management

  • Initiate and manage projects aimed at improving communication workflows and maximizing the team's overall performance.
What You’ll Need
  • Bachelor’s degree or higher in Marketing, Business Administration, or a related field.
  • 3+ years of experience in Marketing, Branding, AI Marketing, Project Management, or related professional roles.
  • Hands-on experience with AI tools (e.g., Claude, GPT, Gemini) and a deep understanding of AI automation within marketing and content workflows.
  • Proficiency in analytics platforms, including Social Listening Tools, to monitor and track performance metrics.
  • Strong communication and presentation skills, with full professional fluency in both Thai and English.
  • Advanced spreadsheet skills for data analysis; specific experience with Query or Apps Script is highly preferred.
  • Industry experience working in a company with its own delivery fleet is highly preferred.

Skills Required

  • Bachelor's degree or higher in Marketing, Business Administration, or related field
  • 3+ years of experience in Marketing, Branding, AI Marketing, Project Management, or related roles
  • Hands-on experience with AI tools (e.g., Claude, GPT, Gemini) and understanding of AI automation in marketing workflows
  • Proficiency in analytics platforms, including Social Listening Tools, to monitor and track performance metrics
  • Full professional fluency in Thai and English; strong communication and presentation skills
  • Advanced spreadsheet skills for data analysis; experience with Query or Apps Script
  • Industry experience in a company with its own delivery fleet
Am I A Good Fit?
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The Company
Klongtoey, Bangkok
2,020 Employees
Year Founded: 1175

What We Do

LINE MAN Wongnai aim to help Thai people live better, to empower all local businesses with our e-Commerce platform for services.Our platform will connect consumers, riders and local businesses and improve the daily life of all parties. And because we are local, we provide the deepest variety and services that are tailor-made for Thai people. We know it’s not easy, and that’s exactly why we want to do it. For press inquiries: [email protected]

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