Manager - Influencer Marketing, Tamil

Key Responsibilities:

• Manage and nurture relationships with regional artists, influencers, and creators across digital, entertainment, and marketing platforms. Serve as the primary liaison between artists and the organization, effectively resolving queries, issues, and logistical requirements to ensure smooth collaboration.
• Oversee artist onboarding, agreements, and documentation processes, ensuring completeness and adherence to company policies. Work closely with Legal and Finance teams to manage contract clauses related to deliverables, exclusivity, usage rights, and indemnification
• Lead negotiations on commercial terms, pricing, and deliverables with artists, managers, and agencies while maintaining alignment with organizational budgets and margin goals.
• Review and evaluate artist-generated content to ensure consistency with campaign objectives, brand tone, and compliance standards.
• Collaborate with content and strategy teams to align creative output with the intended narrative and campaign goals.
• Partner with internal teams including Campaign Operations, Sales, and Creative to facilitate seamless campaign execution and timely content delivery.

Skills & Attributes for success:

• Strong local artist & talent management expertise—experience in managing artists, influencers, creators, or talents across entertainment, digital media, or marketing domains.
• Skilled in resolving queries, and serving as the primary liaison/SPOC between the artist and the organization.
• Contracting, Agreements & Compliance—Strong understanding of artist agreements, onboarding documentation, contract clauses, deliverables, usage rights, exclusivity, and indemnification terms. Ensuring artists comply with brands guidelines, platforms regulations, & legal requirements.
• Negotiation & Commercial Acumen—Expertise in rate negotiation with artists, managers, agencies & other stakeholders.
• Content management & quality assurance—skilled in production understanding, reviewing artist-generated content, and ensuring it aligns with brand guidelines, campaign objectives, tone, messaging, and compliance frameworks.

Preferred Education & Experience:

• Master's in business administration with 6+ years of work experience in related field.
• Tamil language proficiency is mandatory