Assistant Manager, Brand Management

About KOKO Networks

KOKO Networks is a venture-backed climate technology company with 1,000+ employees across East Africa, India, and Europe. We offer a fast-paced and highly collaborative work environment with significant opportunities for professional growth.  Our core lines of business are: (1) KOKO Fuel, a clean bioethanol cooking solution delivered to over one million households in Kenya and Rwanda via networks of agents with smart fuel ATMs; and (2) KOKO Climate, which retails the emissions reductions earned from switching households from deforestation-based fuels to a sustainable alternative. In 2021, KOKO was recognized as the world’s leading emerging markets climate technology solution by the Financial Times and the International Finance Corporation.

Your Role

You will contribute to both strategic planning and hands-on execution, ensuring that initiatives are effectively implemented. Your responsibilities will include assisting the Brand Management Manager, with a key emphasis on but not limited to, Digital, Above-the-Line (ATL), and Below-the-Line (BTL) Marketing activities, along with handling various day-to-day administrative and operational duties.

What You Will Do

Planning & Production: Design to Win

• Support the development and production of marketing campaigns for ATL, Digital & BTL activities.
• Support the Manager in budgeting, resource allocation, and timelines for campaigns.
• Work with creative teams to develop compelling content and branding materials.
• Ensure all branding materials adhere to brand guidelines and quality standards.
• Coordinate with creative and production teams to ensure timely delivery of marketing assets.

Execution: Bring Marketing Plans to Life

• Manage the execution &  implementation of Digital, ATL, and BTL marketing campaigns ensuring consistency across selected channels
• Liaise with media & creative  agencies to ensure seamless execution.
• Ensure campaigns are delivered on time and in full, within budget & meet brand standards.
• Assist in organising and managing promotional events, activations with Channel Marketing.
• Monitor campaign execution addresses any operational challenges.

Tracking: Data into Actionable Insights

• Ensure timely delivery of marketing initiatives by managing timelines, budgets, and agency relationships.
• Track and analyze the performance of marketing campaigns, using key performance indicators (KPIs) to measure effectiveness. 
• Prepare regular reports showing key trends ,insights and progress vs campaign metrics such as reach ,ROI ,fuel sales & engagement.
• Prepare post-campaign evaluations assessing success vs objectives set & provide actionable recommendations.
• Maintain a knowledge hub of campaign performance & closeout reports for future reference and strategy refinement.

Collaboration 

• Collaborate & Engage with internal partners to ensure alignment and execution of all planned initiatives. 
• Collaborate & Engage with external partners, including creative agencies, media planners
• Work closely with marketing managers and leadership team.

Stewardship

• Assist in the management of marketing campaign budgets, tracking expenses &  ensure adherence to cost control guidelines.
• Additional responsibilities that contribute to cross-functional initiatives may be assigned as needed to support the business.

What You Will Bring

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 4-5 years of experience in either FMCG ,experiential marketing & research.
• Strong execution experience ,project management, attention to detail &  ability to coordinate with teams.
• Advanced analytical skills to interpret data and generate actionable insights.

KOKO is committed to gender and racial diversity in the workplace. We encourage candidates of all backgrounds to apply!