Assistant Manager - Analytics

Marketing & E-commerce Analytics

• Lead hands-on analysis of marketing performance across digital channels (paid media, owned channels, marketplaces, and onsite)
  
• Track and analyze KPIs including traffic, conversion, revenue, ROI, CAC, and attribution
  
• Support optimization of media spend, promotions, and merchandising through performance insights
  

CRM & Customer Analytics

• Develop and manage customer segmentation, lifecycle, and cohort analyses
  
• Analyze customer behavior across online and offline touchpoints to inform personalization and journey design
  
• Suggest CRM initiatives including email, SMS, app, and push notification campaigns
  

Loyalty Program Analytics

• Measure and report on loyalty program performance, including member acquisition, engagement, repeat purchase, and redemption
  
• Conduct incremental lift and customer lifetime value analysis for loyalty members
  
• Identify opportunities to enhance loyalty effectiveness and customer retention
  

Data, Reporting & Tools

• Build, maintain, and automate dashboards and recurring reports for marketing, CRM, and loyalty stakeholders
  
• Perform deep-dive analyses using large transactional and customer datasets
  
• Ensure data accuracy, consistency, and alignment with business definitions
  
• Work closely with data engineering and technology teams to enhance data availability and reporting infrastructure
  

Stakeholder & Business Support

• Act as a key analytics partner to marketing, e-commerce, CRM, and loyalty teams
  
• Translate complex data into clear insights and business recommendations
  
• Support senior leadership with ad-hoc analysis, performance reviews, and strategic initiatives
  
  

Required Qualifications

• Masters degree in Analytics, Statistics, Economics, Business, Marketing, or a related field
  
• 3-5 years of experience in analytics roles within retail and/or e-commerce environments
  
• Strong hands-on expertise in SQL and advanced Excel
  
• Experience with BI and visualization tools (e.g., Tableau, Power BI, Looker)
  
• Strong understanding of digital marketing, e-commerce funnels, and CRM data
  

Preferred Qualifications

• Experience working with omnichannel retail data (online and store)
  
• Familiarity with loyalty program analytics and customer lifetime value modeling
  
• Experience with digital analytics platforms (e.g., Google Analytics, Adobe Analytics)
  
• Exposure to A/B testing, experimentation, or predictive analytics
  

Key Skills & Competencies

• Strong analytical and problem-solving skills with attention to detail
  
• Ability to work independently in a hands-on role while managing multiple priorities
  
• Strong communication and stakeholder management skills
  
• Structured, outcome-oriented approach to analysis
  
• Ability to operate effectively in a corporate, matrixed environment