Assistant General Manager, Client Relationship & Growth

Procept Associates Professional Services Limited (Procept Africa) is a franchisee of Procept Associates Ltd, Canada. We specialize in business intermediary, outsourcing, and professional services (consulting and training) delivered through a strong network of associates and partners. Our operations are guided by best practice frameworks across multiple regions, including Canada, Nigeria, South Africa, Zambia, Ghana, Rwanda, Kenya, Cameroon, the Democratic Republic of Congo, and Uganda.

We are currently recruiting to fill the position of Assistant General Manager, Client Relationship & Growth. The ideal candidate is expected to be a seasoned professional with at least ten (10) years of overall experience, including a minimum of five (5) years in consulting. In this capacity, the position is responsible for driving client acquisition, retention, and business growth across target markets, with a strong emphasis on relationship management, strategic market positioning, and sales leadership. The role will lead initiatives to deepen client engagement, identify new business opportunities, and deliver revenue growth strategies aligned with organizational objectives, with a particular focus on the African market.

Key Responsibilities

• Client Relationship Management
• Build, nurture, and sustain strong relationships with key clients, decision-makers, and stakeholders.
• Serve as the primary escalation point for high-value clients, ensuring prompt resolution of issues and exceptional customer experience.
• Develop and execute client engagement plans to strengthen loyalty and promote repeat business.
• Business Growth & Market Expansion
• Identify, evaluate, and pursue new business opportunities across sectors and regions in Africa.
• Lead business development efforts, including proposal development, negotiations, and deal closures.
• Monitor industry trends, competitor activities, and emerging market opportunities to inform strategic decisions.
• Sales Leadership & Performance Management
• Drive sales growth by setting performance targets, monitoring progress, and implementing corrective actions as needed.
• Mentor, coach, and support sales teams to enhance productivity and effectiveness.
• Oversee the development and execution of sales strategies tailored to regional market conditions and client needs.
• Strategic Planning & Execution
• Collaborate with leadership to design and implement business growth strategies.
• Translate market insights into actionable plans and client solutions.
• Manage revenue forecasts, sales pipelines, and performance reporting.
• Partnership Development
• Establish and maintain strategic partnerships to expand the company’s footprint and service offerings.
• Represent the organization at industry events, conferences, and client meetings.
• Operational Excellence
• Ensure effective use of CRM systems, sales analytics tools, and market intelligence platforms.
• Promote a culture of high performance, accountability, and client-centricity.

• Bachelor's degree in Business Administration, Marketing, or related field; MBA preferred.
• Minimum of 10 years’ overall professional experience, including at least 5 years in consulting (preferably within a top-tier or mid-tier consulting firm), with proven expertise in sales management, driving business growth, and leading sales teams across the African market.
• Entrepreneurial mindset with the ability to identify and capitalize on emerging opportunities, drive innovation, and navigate ambiguity and uncertainty within the African market.
• Deep understanding of African business cultures, market dynamics, and consumer behaviour across different regions and industries.
• Excellent communication, negotiation, and interpersonal skills, with the ability to build rapport and influence key stakeholders at all levels within the African market.
• Strategic thinker with strong analytical skills and the ability to translate market insights into actionable sales strategies tailored to the African context.
• Results-oriented mindset with a track record of achieving and exceeding sales targets and objectives in the African market.
• Experience working in a fast-paced, dynamic environment, with the ability to adapt quickly to changing market conditions and business priorities within Africa.
• Proficiency in CRM systems, sales analytics tools, and other relevant software applications.
• Ability to travel occasionally within Africa as required.