Assistant Executive Director-Sales and Marketing - Olympia, WA

Assisted Living Community | Full-Time | Leadership Position

Lead with Purpose. Build Relationships. Make a Difference.

Are you an experienced senior living professional who thrives on leadership, relationships, and creating meaningful experiences for residents and families?

We are looking for an Assistant Executive Director / Sales & Marketing Leader to join our Assisted Living community. This is an exciting opportunity for a motivated, relationship-driven leader who enjoys both operations and sales and wants to make a meaningful impact on the lives of older adults, their families, and our team.

This position will work closely with the Executive Director to support the overall leadership and success of the community while taking a primary leadership role in census development, sales, marketing, and community outreach.

Leadership & Operations

• Partner with the Executive Director in the overall management and leadership of the community.
• Help ensure the community operates in accordance with company standards, policies, procedures, and applicable regulations.
• Provide leadership, direction, and support to department leaders and team members.
• Assist with employee engagement, performance management, and team development.
• Help maintain a strong culture of accountability, teamwork, service, and hospitality.
• Participate in quality assurance, resident satisfaction, risk management, and operational improvement initiatives.
• Step in for the Executive Director when needed and provide leadership across the community.
• Build strong relationships with residents, families, employees, physicians, referral partners, and community organizations.

Sales & Marketing

• Take ownership of the community’s sales and marketing efforts and census growth.
• Develop and maintain a strong sales pipeline from inquiry through move-in.
• Respond quickly and personally to new inquiries and prospective residents.
• Conduct tours that showcase the community, its services, and the value we provide to residents and families.
• Build meaningful relationships with prospective residents and their families and understand their unique needs.
• Follow up consistently with prospects, families, and referral sources.
• Develop and maintain referral relationships with hospitals, skilled nursing communities, home health and hospice agencies, physicians, care managers, senior resource organizations, and other community partners.
• Represent the community at networking events, senior fairs, professional organizations, and community activities.
• Develop creative strategies to increase occupancy and strengthen the community’s reputation in the market.
• Monitor sales activity, conversion rates, move-ins, move-outs, and census trends.
• Maintain accurate CRM and sales activity records and use data to identify opportunities for growth.
• Partner with the Executive Director and leadership team to develop and execute census and marketing strategies.

We are looking for someone who is:

• A natural relationship builder who genuinely enjoys connecting with people.
• A confident communicator who can build trust with families during important and often emotional decisions.
• A strong sales professional who understands that successful senior living sales are about relationships, trust, and finding the right solution—not pressure.
• A leader who can hold people accountable while creating a positive and supportive work environment.
• Results-oriented and motivated by achieving census and operational goals.
• Highly organized and able to manage multiple priorities in a fast-paced environment.
• Proactive and resourceful—someone who sees what needs to be done and takes action.
• Compassionate and service-minded, with a genuine passion for serving older adults.
• Comfortable working collaboratively with an Executive Director and department leaders.
• Able to balance business results with resident experience and quality of care.

• Previous leadership experience in Assisted Living, Independent Living, Memory Care, or another senior living environment strongly preferred.
• Previous sales, marketing, business development, or census development experience preferred.
• Experience leading teams and working in a regulated healthcare or senior living environment.
• Strong communication, presentation, organization, and relationship-building skills.
• Demonstrated ability to develop referral relationships and generate business.
• Ability to analyze data, identify trends, and develop action plans.
• Knowledge of senior living operations, regulations, and industry practices preferred.
• Bachelor’s degree in business, healthcare administration, marketing, or a related field preferred, but equivalent experience will be considered.

You will have the opportunity to lead, influence, build relationships, grow the community, and make a difference every day.

The ideal candidate understands that a successful Assisted Living community is built on three things:

Great Leadership + Great Relationships + Great Resident Experience

If you are someone who enjoys leading people, growing a business, building community relationships, and helping families find the right place for their loved ones, we would love to hear from you.

If you’re ready to take the next step in your senior living leadership career and want a role where your leadership, sales ability, and relationship-building skills can make a measurable difference, apply today.