Assistant Director – Creative Video & Social Content

POSITION TITLE: Assistant Director – Creative Video & Social Content     

EMPLOYMENT STATUS: Full Time – Located in Irving, Texas

DEPARTMENT NAME: Content

ESTIMATED START DATE:                            

POSITION FUNCTION:

The successful candidate will report to the Assistant Vice President – Content & Digital Media and will serve as the primary video creator & editor across all Big 12 Conference social media platforms; including, but not limited to Twitter/X, Facebook, Instagram & TikTok.   As part of the Digital Content team, this candidate will work alongside internal and external partners, such as member schools, teams, student-athletes, agencies, as well as local and national brands to promote the Big 12 Conference.  The individual will assist with the development and execute an aggressive social media & content plan incorporating the Conference and its members.

To be considered, attention to detail, commitment to fostering positive working relationships, creativity, and a willingness to consistently learn and be hands-on with execution are critical functions of the role. Being a valuable teammate is essential.

Potential candidates must be able to handle multiple projects with differing deadlines while being immersed in the day-to-day landscape of college athletics.

ESSENTIAL DUTIES:

• Help maintain & grow social media accounts for the Big 12 on Facebook, Instagram, Twitter/X, and other social media platforms.
• Produce and distribute short form & long form content video as the main focus with photo when needed across all social media channels.
• Develop and execute social media strategy and help maintain social media content calendar specific to video needs
• Create and implement social media plans for daily needs, championship events, special events and other campaigns.
• Collaborate with internal departments, schools, host cities and organizing committees to develop and execute campaigns, share content, and promote events.
• Department lead on all things video creation with external partners – inclusive of agencies, sales/partnerships & the institutions.
• Support member schools’ social initiatives and work with schools to develop and cross promote content.
• Work with social media organizations (Facebook, Twitter/X, Instagram, YouTube, TikTok etc.) and keep a pulse on new tools and products.
• Research new trends and stay up-to-date with social media content production and distribution.
• Identify appropriate metrics, maintain and share reports, and provide insight and direction based on data.

SKILLS & EXPERIENCE:

• A bachelor’s degree paired with minimum Group of 5 Experience. Power 5 Experience preferred.
• 3 or more years of relevant experience and a strong working knowledge of social media management.
• Successful oversight and management of business-specific social media account(s).
• Proficient with Adobe Creative Cloud applications (Premiere, Photoshop, After Effects etc.).
• Excellent organizational, oral and written communications skills with both internal and external audiences.
• Strong analytical skills and ability to navigate and solve complex issues.
• Ability to work in a fast paced and deadline driven environment.
• Ability to work independently as well as with a team and the ability to identify and execute projects with minimal direct supervision.
• Be well versed in the social space – knowing the needs of cinematic video, vertical video & collaboration.
• Must be able to handle video production ideation, implementation, shooting and editing – in both quick turn & long form capacities.

EDUCATION:

• Bachelor’s degree required

WORKING CONDITIONS:

Office environment. Frequent sitting, standing, walking bending, listening, speaking, and use of office equipment. Some requirements for lifting, pushing, or pulling items less than 30 pounds.  Ability to work long non-standard hours, including holidays, nights, weekends, game days or other event dates.

 ABOUT THE BIG 12 CONFERENCE: 

The Big 12 enters its 30th year as one of the nation’s premier conferences in college athletics under the leadership of Commissioner Brett Yormark. Since joining the Conference in August 2022, Yormark has elevated the Big 12 to new heights, emphasizing marketing, brand building and instilling an innovative strategy that has resonated across the college athletics landscape.  Starting Aug. 2, 2024, the Conference is composed of 16 universities spanning 10 states and four time zones. The Big 12 members include Arizona, Arizona State, Baylor, BYU, UCF, Cincinnati, Colorado, Houston, Iowa State, Kansas, Kansas State, Oklahoma State, TCU, Texas Tech, Utah and West Virginia. The Big 12 began play in 1996 and is the home of 87 team NCAA national championships, and 764 individual national champions. The Big 12 Conference office is located in Irving, Texas.

The Big 12 Conference, Inc. is an equal opportunity employer.  All employees are hired, compensated, promoted, disciplined and evaluated without regard to race, color, religion, creed, gender, sex, age, national origin, marital status, citizenship, genetic information, status as a qualified individual with a disability, military status, sexual orientation, gender identity and/or expression, or any other protected characteristic as established by law. The Big 12 Conference, Inc. strictly prohibits any and all discrimination and harassment based upon an individual’s race, color, religion, creed, gender, sex, age, national origin, marital status, citizenship, genetic information, status as a qualified individual with a disability, military status, sexual orientation, gender identity and/or expression, or any other protected characteristic as established by law.