ASSISTANT DIGITAL MARKETING MANAGER

Jasco is looking for an Assistant Digital Marketing Manager that supports the development and execution of Jasco’s digital marketing strategy across e-commerce, paid media, influencer marketing, email/marketing automation, and digital campaign initiatives. This position combines hands-on digital marketing execution with project and team leadership, helping ensure campaigns are delivered on time, on brand, and against measurable business objectives. 
  

Campaign Strategy 

• Partner with the Digital Marketing Manager to develop and execute integrated digital marketing strategies supporting Jasco brands, licensed brands, new product launches, retail initiatives, and e-commerce growth. 

• Lead day-to-day execution of digital campaigns across paid social, influencer marketing, email, website, e-commerce, and other digital channels. 

• Develop and lead campaign timelines, establish priorities, coordinate deliverables, and ensure projects are completed on schedule through our Adobe Workfront Project Management tool. 

• Translate broader marketing objectives into measurable digital strategies, campaigns, and KPIs. 

• Assist the digital marketing manager with managerial tasks like timesheet approvals, project timelines, digital marketing campaigns, etc.  

• Collaborate with Digital Marketing Manager on developing overall strategy for maximizing website sales and digital marketing efforts utilizing the latest trends and ecommerce best practices. 

Paid Media and Performance Marketing 

• Help lead paid social strategy across platforms including Meta Ads Manager and TikTok Ads, with campaigns supporting product launches, promotions, brand awareness, and e-commerce sales. 

• Manage campaign budgets, audiences, creative testing, placements, and optimization. 

• Monitor KPIs including impressions, CPM, CTR, CPC, conversion rate, revenue, ROAS, and customer acquisition performance. 

• Use performance data to optimize audiences, creative, budgets, landing pages, and campaign strategy. 

• Partner with internal teams and agencies to develop creative assets and messaging for paid campaigns. 

Required 

• Bachelor’s degree in Marketing, Business, Communications, Digital Marketing, or a related field. 

• 3+ years of digital marketing or e-commerce experience, with demonstrated experience managing campaigns or projects. 

• Experience with paid social advertising, particularly Meta. 

• Experience with e-commerce platforms, preferably Shopify. 

• Strong understanding of digital marketing analytics, campaign measurement, conversion optimization, and attribution. 

• Excellent project management (Adobe Workfront experience is a plus), written communication, organizational, and presentation skills. 

• Ability to manage multiple simultaneous campaigns and priorities in a fast-paced environment. 

• Strong analytical mindset with the ability to translate performance data into actionable recommendations. 

Preferred 

• Experience with Shopify and e-commerce merchandising. 

• Experience with Meta Ads Manager, TikTok Ads, Google Analytics/GA4, Google Tag Manager, and marketing automation platforms. 

• Experience managing influencer or creator campaigns. 

• Working knowledge of SEO, CRO, HTML/CSS, and digital UX best practices. 

• Experience with Canva and/or Adobe Creative Suite. 

• Experience working with agencies, developers, creators, and third-party technology partners. 

• Familiarity with AI-enabled marketing, reporting, content, and optimization tools. 

Jasco is an Equal Opportunity/Affirmative Action/E-Verify Employer