An exciting opportunity for a dynamic and strategic brand marketer to support one of MECCA’s fast-growing private label brands. As part of the MECCA-Maginations team, this 360° role encompasses end-to-end brand planning and execution—from launching new products and driving core range performance, to identifying commercial opportunities, leading NPD initiatives, and executing compelling brand marketing campaigns.
The Role You Could Play:
- Marketing Planning & Go-to-Market Initiatives
- Support end-to-end campaign creation and management, in collaboration with Brand Manager, across internal brand teams including Content, PR and Social
- Own and develop strong visual merchandising plans in store, and online
- Work with cross-functional MECCA teams to secure support for key opportunities across Marketing, Digital, CRM, and Education, and track impact across monthly retail promotions
- Plan and deliver brand events and infrastructure involving our Living Lab of Beauty – our community of passionate skincare and beauty experts
- Commercial Responsibility
- Manage weekly brand performance / trade calendar and weekly trade updates / monthly trade reports to identify wins and misses
- Support in managing invoice processing, monthly marketing spend reconciliation, and management to budget
- Brand Strategy Development
- Deliver strong customer and product insights, identifying new customer and category opportunities to support brand strategy
- Develop new product launch and product renovation briefs for the Product Development team, including product forecasts and inventory requirements with support of the Brand Manager
- Annual Brand Planning
- Support Brand Manager in building 12-month strategic marketing and business brand plan including targets and key initiatives by category
- Drive execution and track impact of planned activity through the year across key brand channels
What You Will Bring:
- A minimum of 2 years’ experience in a marketing and/or commercial related position, product development is also highly desirable
- A good communicator and can build relationships with a network of suppliers and stakeholders.
- Experience in briefing in product development projects and ideation
- Proficient in the use of Microsoft Office, in particular Power Point and Excel
- Proven experience within brand marketing including strategy, analysis, campaign planning and execution
- Proven ability to work cross functionally
Your Life At MECCA
Whilst we are singularly focused on our #CustomerFirst mantra, we know that wouldn’t be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way!
Some of our other team member benefits include:
- Professional development programs and first-class digitised learning offering
- Health and well-being initiatives
- Reward and recognition programs
- Access to bonus and incentive programs
- Access to quarterly product allowance
- Up to 40% discount to spoil yourselves and your immediate family, subject to company policy!
There are also so many other ways in which you’ll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way.
To learn more about life at MECCA Brands, follow us on LinkedIn at MECCA Brands or @lifeatmecca and for all current opportunities, visit http://www.mecca.com.au/careerswww.mecca.com.au/careers
Similar Jobs
.jpeg)
.png)
What We Do
Since our very first day in 1997, our purpose has been to enable our customers to feel and look their best by offering them the world’s best line-up of beauty and skin-care brands (+ more), coupled with exceptional service. Fast forward to today, and we have over 5,000 MECCA team members across 100+ retail stores throughout Australia and New Zealand, a rapidly growing online business, two Distribution Centres, and a bustling Support Centre in the heart of Melbourne working to deliver on our purpose every single day. Our ongoing growth is fuelled by opening new stores and reaching new customers, launching new products, and harnessing the latest technology to constantly innovate and evolve our concepts, experiences, and service offerings. Whether you join MECCA in one of our Retail stores, our Support Centre or our Distribution Centre (DC), you will be an integral part of the MECCA family. Our Retail Store teams are known for their energy, passion and expertise; bringing MECCA to life and helping us deliver on our purpose across four unique concepts – MECCA Cosmetica, MECCA Maxima, MECCA and our online stores (mecca.com.au and meccabeauty.co.nz). Working in our Support Centre will give you the opportunity to be part of high-impact, cross-functional projects, where you will get to immerse yourself in cutting-edge technologies and market-leading innovations. Not only do we work with over 150 of the best global beauty brands, we also develop, produce and distribute MECCA’s very own signature line of products. From supply chain to digital design, from software development to strategy, and everything in between, we are looking for diverse people from all backgrounds to continually challenge our way of thinking. Last but certainly not least, our rapidly expanding DC teams are the backbone of our operations and are key to the delivery of a seamless customer experience through online fulfillment and ensuring our stores have the right products at the right time.
