Assistant, Audience Development (Variable, 0 to 29 hours per week, February to October)

WORK SCHEDULE:              Varies Monday through Friday, including evening and weekend hours
POSITION LOCATION:         Hybrid (will require days onsite and allow telework)

PAY RATE:                             $18.75/hour
BENEFITS:                             Flexible work schedule; 403(b) Retirement Plan; Complimentary tickets to select performances; Discounts at                                                   Concessions and the Gift Shop.

POSITION SUMMARY:           Coordinate external marketing and promotional outreach activities to drive increased ticket sales to and awareness of Wolf Trap’s performances. Use a variety of marketing and promotional techniques to develop and execute acquisition plans that are in line with the organization’s marketing strategy. Assist in developing new targeting strategies and cultivate relationships to retain and acquire single ticket buyers, group customers, and partners. 

DUTIES AND RESPONSIBILITIES:

• Brand Ambassador/Wolfie Mascot oversight: Schedule shifts, provide on-site supervision of, and coordinate mileage and expense reimbursement for seasonal staff of Brand Ambassadors, Wolfie Mascot, and Volunteers 
• Coordinate off-site events including pre-event planning, disseminating information to staff, preparing equipment and inventory, day-of coordination (load in, on-site support, and load out), and post-event inventory and equipment needs. 
• On-site activation coordination including serving as day-of point of contact with partners and staff, and planning for all partners and cross departmental needs. 
• Assist with research and development of local events and advertising opportunities: community event partner acquisition and development, handbill location research and implementation for select shows. 
• Update and organize contacts for genre/artist specific outreach with help of Audience Development Intern 
• Draft and deploy grassroots marketing emails  
• Serve as point of contact for ongoing communication regarding social media, e-blast, handbills on-site, Enter-to-Win, and other promotional efforts 
• Support summer and fall brochure partner outreach, and maintenance including restock follow-up communication, coordination of drop off/shipping, and partner ticket offer selection and communication. 
• Refine strategies for off-site event selection and brochure outreach (outreach mapping, past event data reflection, audience/schedule analysis) 
• Equipment/promotional items inventory and requests support within organization.
• Comp ticket offer coordination from Enter to Wins, community partnerships, and events.
• Provide coverage at the Wolf Trap Press Office for select performances during the summer. 
• Other duties as assigned.

EDUCATION AND EXPERIENCE:  

• BA/BS degree in communications, marketing, business, hospitality management and tourism, or a related field; or equivalent transferrable experience.  
• 1-2+ years of experience in hospitality, arts, or entertainment preferred.
• Special events and/or promotional experience are highly beneficial. 
• Previous Wolf Trap hospitality experience desirable.

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES: 

• Motivated, outgoing, and an effective networker.
• Effective and persuasive oral and written communications, as well as being comfortable speaking before and presenting to large groups of people. 
• Detail-oriented, able to multi-task and meet multiple deadlines.  
• Independent, responsible, creative, and self-motivated, with the ability to participate effectively in a team environment and work well with others. 
• Ability and willingness to work nights and weekends, especially over the summer season; some travel may be required. 
• Proficient in Microsoft Office programs including Excel, Word, and PowerPoint.
• Excellent organizational and administrative skills.
• Sensitivity and commitment to the mission of Wolf Trap Foundation for the Performing Arts.

PHYSICAL DEMANDS: 

• Must be able to remain in a stationary position 60% of the time.
• Regularly operates a computer and other office equipment (i.e. calculator, copier, printer, etc.).
• Occasionally required to stand, walk, stoop, bend, and reach with arms.
• Frequently lift/move up to 50 pounds.
• Must be able to perform job duties in high temperatures and humid weather conditions for prolonged periods.