The Role
Drive organic mobile growth by developing ASO strategies for iOS and Android: keyword research, metadata optimization, creative (icon/screenshot/video) A/B testing, performance analysis, reporting, localization, and cross-functional collaboration with marketing and design.
Summary Generated by Built In
Calling all app enthusiasts! Are you an expert at mobile paid advertising and app store optimization? Well, put your skills to the test and join our Mobile team. We’re looking for someone who can think outside the box and find creative ways to drive user acquisition and boost app visibility. If you’re all about the latest tools, technologies, and data-driven strategies, you might just be the missing piece in our Mobile teams’ puzzle. So, don’t be shy. Apply now, and let’s make some magic happen together!
We are looking for an ASO Specialist to enhance our mobile app’s visibility, ranking, and conversion rates in the App Store (iOS) and Google Play (Android). You will be responsible for researching keywords, optimizing metadata, running A/B tests, and analyzing app performance to drive organic growth.
If you want to:
- Develop and implement ASO strategies to increase app visibility and downloads;
- Conduct keyword research and optimize app titles, descriptions, and metadata;
- Analyze and improve conversion rates through creative icon, screenshot, and video optimization;
- Monitor and report on app rankings, installs, and competitor performance;
- Run A/B testing to identify the best-performing app store assets;
- Work closely with marketing and design teams to align ASO with broader growth strategies;
- Stay updated with the latest App Store and Google Play algorithm changes and ASO trends;
- Keep an eye on ratings and reviews, and notice how users respond to our app.
And you can check off:
- Proven experience in ASO, mobile marketing, or a similar role;
- Strong knowledge of App Store & Google Play algorithms and ranking factors;
- Proficiency in ASO tools (AppTweak, Sensor Tower, Data.ai, or similar);
- Experience conducting A/B testing to optimize app store assets;
- Analytical mindset with experience using Looker, Firebase, App Store Connect or Google Play and similar;
- Understanding of localization strategies for different markets;
- Basic knowledge of mobile UI/UX and how it impacts ASO;
- Strong communication and collaboration skills.
Bonus points if you:
- Worked with SaaS apps.
Here’s the deal:
- Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
- Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
- Tools of your choice: choose technical equipment and the tools you need to do your best;
- Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
- Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;
- Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
- Premium Surfshark accounts: for you, your family, and friends;
- Gross salary: 2200-3700 Eur/month for the Lithuanian market, 13600-17200 Pln/month for the Polish market. It may vary depending on your skills and experience.
Top Skills
App Store Connect
Apptweak
Data.Ai
Firebase
Google Play
Looker
Sensor Tower
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The Company
What We Do
Surfshark is a fast-growing cybersecurity company focused on developing humanized privacy & security protection solutions to secure people's digital lives. Its core product is one of the TOP 3 VPNs globally, trusted by millions of users around the world. Additionally, Surfshark has been developing solutions such as Antivirus, Alert - a data leak detection system, a private search tool - Search, Incogni, Dedicated IP, and Alt-ID. Founded in 2018 as a VPN, Surfshark has quickly managed to become one of the leading brands in the VPN industry and offers a security bundle that goes beyond the VPN. Today, Surfshark is a second unicorn in Lithuania with 400+ employees in Vilnius, Kaunas, Warsaw, and Berlin, and securing the digital lives of users in 100+ countries
