At Air Apps, we believe in thinking bigger and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2017 and now with offices in both Lisbon and San Francisco, we’ve remained self-funded while reaching over 100 million downloads worldwide.
Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe.
Join us on this journey to redefine resource management and change lives along the way.
About the RoleWe are looking for an ASO (App Store Optimization) Specialist to join our San Francisco team. In this role, you’ll lead strategies to improve visibility, discoverability, and conversion in the Apple App Store. You’ll leverage keyword research, creative testing, and data-driven insights to drive user acquisition and retention through organic channels.
This role is perfect for someone who is passionate about mobile growth, detail-oriented, and excited to optimize across multiple apps that reach millions of users worldwide.
ResponsibilitiesConduct keyword research and optimize app metadata (titles, descriptions, tags) to maximize visibility.
Develop and test creative assets (icons, screenshots, app previews, CPPs) to increase conversion rates.
Analyze app store performance metrics and provide actionable insights.
Monitor competitors and market trends to identify opportunities for growth.
Collaborate with UA, Product, and Creative teams to align ASO strategy with broader marketing initiatives.
Stay on top of platform updates, industry best practices, and emerging ASO tools.
Around 3+ years of experience in ASO or mobile growth marketing.
Strong understanding of app store ecosystems (Apple App Store, Google Play).
Experience with ASO and analytics tools (App Annie, Sensor Tower, Data.ai, etc.).
Data-driven mindset with the ability to turn insights into action.
Excellent communication and collaboration skills.
Enthusiasm for AI, productivity, and digital tools.
Based in San Francisco (onsite role).
Apple hardware ecosystem for work.
Annual Bonus.
Medical Insurance (including vision & dental).
Disability insurance - short and long-term.
401k up to 4% contribution.
Air Conference – an opportunity to meet the team, collaborate, and grow together.
Transportation budget
Free meals at the hub
Gym membership
At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives.
Application DisclaimerAt Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.
Top Skills
What We Do
We're dedicated to leveraging mobile apps to drive positive change and enhance people's lives. Our mission is to provide innovative tools that empower users to overcome challenges and achieve their goals effortlessly, simplifying their daily routines and making their lives easier.
As a leading mobile app developer and publisher, we offer a diverse portfolio of over 30 apps across the Fitness, Productivity, Creative, and Learning categories. With a cumulative total of 3 million monthly downloads and a remarkable 100 million downloads worldwide, our apps resonate with users globally.
Born in Lisbon, Portugal, in 2018, and now with offices in both Lisbon and San Francisco, we value flexibility and individuality, fostering a culture where diverse perspectives thrive. Our culturally diverse team ensures inclusivity and creativity in every facet of app development.
At the core of our values is a dedication to user well-being and community collaboration. Through our AI-first approach, we're actively shaping the future of mobile technology, prioritizing excellence in user experience.
Join us on our journey to make a meaningful impact and inspire individuals worldwide to unleash their full potential with our transformative mobile apps.
