Key Responsibilities
- Conduct comprehensive keyword research and competitor analysis.
- Optimize app metadata (titles, subtitles, descriptions, keywords, and tags).
- Advise on A/B testing of icons, screenshots, and videos to improve conversion rates.
- Ensure compliance with Apple and Google app store guidelines.
- Develop and implement organic growth strategies to improve rankings and downloads.
- Collaborate with product, design, and marketing teams to align ASO with overall brand and user acquisition goals.
- Analyze user acquisition funnels and provide actionable recommendations.
- Monitor app store analytics, KPIs, and conversion metrics.
- Prepare regular reports highlighting trends, insights, and ROI.
- Continuously refine strategies based on data-driven insights and market trends.
Qualifications
- 3+ years of proven experience in App Store Optimization (ASO) with measurable results.
- Deep understanding of app store algorithms, ranking factors, and best practices.
- Experience with ASO tools (App Annie, Sensor Tower, AppTweak, Mobile Action, etc.).
- Strong analytical skills with expertise in A/B testing, keyword optimization, and conversion rate optimization.
- Excellent communication skills with the ability to present insights clearly to stakeholders.
- Familiarity with mobile app marketing, UA campaigns, and SEO principles (a plus).
Top Skills
What We Do
Right Side Up is a marketplace to access premium marketing freelancers—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: growth.
Marketers in our marketplace have deep in-house experience, serious strategic skills, and executional expertise.
We curate the best freelancers to help you develop customer acquisition strategies, concept creative campaigns, solve attribution challenges, scale teams, or pinch-hit whenever you need. Simply put, we provide the marketing team we would have hired when we were in-house. Strategic. Creative. Transparent
