You will be leading all ASO activities within the company and will be responsible for the optimization of multiple applications (some already running and others, which are not launched yet). We will expect you to share your expert knowledge and use your experience to implement ASO strategies, identify opportunities for growth, increase organic exposure and installs.
⚡️ Own and execute the ASO strategy for global and local markets for Zedge, GuruShots, and Digitaliya apps
⚡️ Lead all ASO activities and optimize multiple applications (both live and pre-launch)
⚡️ Provide ASO recommendations and support for pre-launch and soft launch phases of new apps
⚡️ Plan and execute A/B tests; collect, analyze, and interpret results to drive improvements
⚡️ Manage and optimize app store features (CPPs, Promo Content, In-App Events) and support featuring opportunities to increase app visibility
⚡️ Conduct competitive analysis and stay up to date on market trends, storefront changes, and ranking factors
⚡️ Develop and maintain frameworks for measuring, analyzing, and reporting ASO performance, including its impact on the user acquisition funnel and overall app growth
⚡️ Identify growth opportunities through performance analysis and provide data-driven recommendations
⚡️ Own review management: monitor user feedback, analyze trends and sentiment, and work cross-functionally to improve ratings, user satisfaction, and product experience
💪 2+ years of proven experience in App Store Optimization (ASO), with a track record of driving organic installs, improving conversion rates, and increasing visibility
💪 Professional and experienced in AI processes
💪 Strong understanding of app store algorithms, ranking factors, and optimization strategies
💪 Hands-on experience with ASO tools and analytics platforms
💪 Deep knowledge of modern analytics, reporting, and business intelligence tools, including data visualization
💪 Strong analytical skills with the ability to collect, organize, and interpret large datasets with attention to detail
💪 Proven experience in executing and analyzing A/B tests, including Custom Product Pages and similar features
💪 Excellent communication and presentation skills
💪 Ability to work both independently and collaboratively in cross-functional teams
💪 Prior experience in mobile gaming and/or utility apps is a plus
💪 Proficiency in leveraging AI tools for workflow automation and content optimization
💰 Monthly compensation from EUR 2000 gross
💆♀️ An actual work-life balance
🩺 Private health insurance (that includes gym and many more things)
🪑 Home office budget (whatever you need – noise-canceling headphones, gaming chair, etc.)
🤓 Learning budget (an amount that can be spent using up to 10% of your working time)
🍔 Wolt gift cards each month
📚 Free books of your choice
🎉 Extra day off on your birthday
🏢 24/7 access to our office located near the city center
Only selected candidates will be informed.
About ZedgeZedge owns a portfolio of leading digital consumer brands that serve 43 million monthly active users across the globe. Our portfolio consists of Zedge Ringtones and Wallpapers, the leading mobile app used for mobile phone personalization, social content, and fandom art; Zedge Premium, a marketplace for artists, celebrities, and emerging creators to market their digital content to Zedge’s users; Emojipedia, the leading source of all things emoji; and GuruShots, a unique social platform for photographers of all levels, where they can upload their photos, participate in daily photo challenges, and compete with photographers worldwide. Zedge monetizes its content through ad-supported offerings, tokens, NFTs, and subscriptions. For more information, visit https://www.zedge.net
Skills Required
- 2+ years of proven experience in App Store Optimization (ASO)
- Professional and experienced in AI processes
- Strong understanding of app store algorithms, ranking factors, and optimization strategies
- Hands-on experience with ASO tools and analytics platforms
- Deep knowledge of modern analytics, reporting, and business intelligence tools
- Strong analytical skills with attention to detail
- Experience in executing and analyzing A/B tests
- Excellent communication and presentation skills
- Ability to work independently and collaboratively
- Prior experience in mobile gaming and/or utility apps is a plus
- Proficiency in leveraging AI tools for workflow automation and content optimization
What We Do
Zedge builds marketplaces and games around digital content that people use to express themselves. We monetize our user base through advertising, subscriptions, and a virtual token-based economy. Our leading products are the GuruShots photography game and Zedge’s freemium digital content marketplace, which today offers mobile phone wallpapers, video wallpapers, ringtones, and notification sounds. The synergy between the game and the marketplace unlocks additional engagement and enables our community to earn money from their artwork. We also own Emojipedia, a website that is the leading source of information about emojis. In May 2022, we served more than 40 million users.
