ASO & ASA Specialist

Posted 2 Days Ago
Be an Early Applicant
İstanbul, Fatih, İstanbul
In-Office
Junior
Artificial Intelligence • Information Technology • Software
The Role
Develop and optimize ASO and ASA campaigns, analyze performance metrics, and collaborate with teams to enhance user acquisition and app visibility.
Summary Generated by Built In

FERASET is a fast-growing AI startup based in Istanbul, building globally successful mobile apps powered by AI. With 30M+ downloads, our products are consistently ranked among the top charts in multiple countries.

Backed by a $4.5M seed investment from top-tier global VCs, we’re scaling rapidly and investing in both product and talent. We’re building long-term, deeply creative, and useful AI experiences across design, music, video, photo, and utility categories.

If you’re looking to join a fast-moving, product-driven team and create apps loved by millions, you’re in the right place.

What You’ll Be Doing
  • Develop, manage, and optimize Apple Search Ads campaigns across multiple geographies and app categories.
  • Conduct ASO strategies: keyword research, metadata optimization, screenshots, and A/B testing to improve organic visibility and conversion rates.
  • Monitor and analyze campaign metrics (CPT, CPI, ROAS, LTV, retention) as well as organic performance indicators (impressions, rankings, CVR), providing actionable insights.
  • Collaborate with the creative and product teams to ensure alignment between ads and user journey.
  • Stay updated on ASA & ASO trends, industry best practices, and iOS privacy policy changes.
  • Provide regular reporting and recommendations to internal stakeholders.
What We’re Looking For
  • Proven experience (2+ years) in managing Apple Search Ads campaigns and/or App Store Optimization.
  • Strong understanding of mobile user acquisition, attribution, and MMPs.
  • Proficiency in performance marketing KPIs, campaign optimization techniques, and ASO tools.
  • Experience with other UA channels such as Google App Campaigns, Meta Ads, and TikTok Ads.
  • Strong command of English at B2 level or higher, in both written and verbal communication.
  • High potential, ambitious, sharp mind: You don’t wait for instructions, you make things happen.
  • Structured thinker with strong analytical skills; you enjoy making sense of numbers and reports.
  • Proactive, self-directed, fast, focused, and responsive; comfortable working at a startup-style pace.
Why FERASET?

We move fast. We care deeply about what we build. And we’re just getting started.

Here’s what makes us different:

  • Impact at Scale - Your work will be used by millions of people across the globe
  • Ownership from Day 1 - Small team, big responsibility, no micromanagement
  • Product + AI = Magic - Build the future of creative tools powered by generative AI
  • Career Acceleration - Learn faster than anywhere else, grow with the company
  • A-Players Only - Work with the best of the best, like a championship team pushing each other to achieve greatness
  • Competitive Compensation - We offer highly competitive salaries and real recognition for real work
  • Commuting Support - Monthly transportation allowance for hybrid/office work
  • Meal Compensation - Daily meal card for a healthy and satisfying lunch
  • Private Health Insurance - Premium coverage to keep you safe
  • Learning Budget - Yearly education support to level up your skills

Top Skills

App Store Optimization
Apple Search Ads
Google App Campaigns
Meta Ads
Tiktok Ads
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The Company
HQ: Istanbul, Istanbul
39 Employees
Year Founded: 2023

What We Do

FERASET, a leading app company based in Istanbul, dedicated to building AI-powered apps with lasting impact.

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