Product Madness has an exciting opportunity for an ASO & ASA Manager (Mid - Senior Level) to join our Growth Team and drive App Store Optimization (ASO) and Apple Search Ads (ASA) strategies for some of our top-performing apps across global markets.
Reporting to the Head of Organic Growth, you will be responsible for developing and executing App Store Optimisation and Apple Search Ads strategies to maximize app visibility, conversion rates, and user acquisition efficiency.
You will collaborate closely with cross-functional teams, including User Acquisition, Product Marketing, and Creative, to align app store strategies with broader marketing initiatives. Your insights and expertise will help shape data-driven decisions, ensuring our games stay competitive in a fast-evolving mobile landscape.
Day to Day
Develop and execute ASO strategies to ensure our games rank highly in search results and maximize visibility across Apple Store and Google Play
Build and optimize Apple Search Ads (ASA) to improve campaign performance, targeting, and cost efficiency.
Plan and follow-up on traffic - and other marketing initiatives
Work with external agencies and internal stakeholders to gain insights and identify areas for improvement
Provide guidelines and recommendations to other stakeholders on how to maximise discoverability and improve conversion rate based on analytics
What We're Looking For
Technical Skills
Experience with ASO
Excellent analytical and presentation skills
A good understanding of the mobile gaming market
Proficiency in additional language – strong advantage
Experience working with ASA
Be able to influence development and marketing teams
Behaviours
Ability to learn
Problem solving
Communication
Being curious
Stakeholder management
Ability to work under your own initiative
Why Product Madness?
As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world-class team who creates top-grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino.
With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gdańsk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse.
We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day.
But don’t just take our word for it. In 2024, we made the Global Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the ‘Employer of the Year - Media and Entertainment’ category.
So, what’s stopping you?
Our Values
People First
We have the deepest respect for our people and their well being. We know they are exceptionally talented and will always have a choice. We want them to re-choose us every day. We are committed to building a culture where each person's voice will always be heard and addressed.
MAD for More
Always improving, innovating and never settling for the existing. We push all boundaries with courage and ambition to become the world’s best games company.
Champion Together
We excel at what we do but yet remain humble and helpful to our teammates. We champion one another and hold each other to high standards without any egos.Globally Inclusive
We are all Equal - regardless of the language we speak, where we live, our gender, religion or culture we come from. We want to build a global home, where everyone has the equal opportunity to make an impact.
Customer Focused
We always think from the customer's perspective - be it players or internal customers.
Improving their experience and joy is what drives us. Every client's success is our big win!
Travel Expectations
NoneAdditional Information
At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
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What We Do
Aristocrat Leisure Limited is an ASX20 listed company and one of the world’s leading providers of gaming solutions. We’re licensed in over 300 jurisdictions and operate in over 90 countries around the world. We’re also proud to have a team of over 6500 employees that deliver outstanding results by pushing the boundaries of innovation, creativity and technology each day. We offer a diverse range of products and services including electronic gaming machines, social gaming and casino management systems, but it doesn’t stop there. Despite our global presence and exponential growth, we remain an ideas company at heart that is committed to delivering outstanding results for our customers and players and an unparalleled experience for our employees, who have the opportunity to grow, be inspired and be the best they can be. Our values of Talent Unleashed, All About the Player, Collective Brilliance and Good Business, Good Citizen guide and inspire us to live our mission of bringing joy to life through the power of play – every day. Come and join us – let’s play!
Why Work With Us
Individually we’re great, but together we’re brilliant. Our employees are the beating heart of our business and we attract the best people in the industry thanks to our unique and inspiring culture. Come and join the team and help bring joy to life through the power of play.
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