Implements marketing, advertising, promotional and public relations efforts on behalf of the University. Oversees and participates in a wide range of activities from internal and external marketing/market research to web/printed media, to university events.
MAIN DUTIES, RESPONSIBILITIES & OBJECTIVES
- Liaises with external advertising associates ensuring marketing actions are aligned with the organization’s marketing plan
- Organizes events that promote the university’s programs of study (open days, seminars etc)
- Works closely with the in-house graphic designer for the development of printed ads
- Contributes to the development of the university’s marketing strategy
- Coordinates with the digital marketing administrator regarding the university’s web advertising campaigns
- Brainstorms for the development of marketing and promotional strategies that enhance brand awareness
- Participates in marketing and other promotional university activities
- Assisting in the writing or marketing materials (brochures, bulletins etc)
- Gathers, analyses and interprets data on the market – prospective students, parents, alumni and competitors – with the goal of best marketing practices
- Consults and provides support related to marketing to administrative functions and Academic schools
OTHER RESPONSIBILITIES & ATTRIBUTES (NOT DIRECTLY RELATED TO THE POSITION)
- Performs miscellaneous job related duties as assigned
- Analytical skills and attention to detail
- Excellent communication and interpersonal skills
Top Skills
What We Do
Galileo Global Education, world leader in independent higher education with 210,000 students, 61 schools and 106 campuses in 18 countries, placed employability and innovation at the heart of its strategy for 15 years.
Galileo Global Education's mission is to enable everyone, regardless of their starting point, to unleash their potential and boost their long term employability. Our vision: to move the lines of the world of Education through innovation, and the hybridization of disciplines, pedagogies, schools and geographies.
The Group's schools, specialized in particular in the fields of digital, business, design, digital communication, health, arts and culture, share the same vision of higher education: the importance of interdisciplinarity, supervision of students, high quality training, international culture and professional integration.
