The Role
Lead visual direction and execution of 360° creative for e.l.f. SKIN and Well People. Concept and deliver campaigns across email, paid media, social, eComm, and sites. Mentor designers, maintain visual consistency, collaborate cross-functionally, present work, and manage multiple projects with a mobile-first, performance-driven mindset.
Summary Generated by Built In
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 28 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Position Summary
The Art Director is responsible for concepting the visual direction and execution of 360° creative for e.l.f. SKIN and Well People, ensuring brand consistency, elevated design, and strong storytelling across all visual touchpoints. This role bridges concept and execution—reporting into the Senior Creative Director and partnering with designers, and cross-functional teams to bring campaigns to life that is relevant, digitally optimized, and business-driven.
The Art Director will oversee design quality across multiple projects while mentoring designers and contributing hands-on creative execution in a fast-paced, high-volume environment.
Key Responsibilities
- Lead the art direction and design execution for e.l.f. SKIN and Well People across 360° channels including email, paid media, social, elfcosmetics.com, retailer eComm, and site enhancements.
- Partner with the Senior Creative Director to concept and execute campaigns that align with brand strategy, audience insights, and business goals.
- Translate creative briefs, audience insights, and product storytelling into compelling, brand-right visual systems and experiences.
- Own visual consistency, typography, layout, and design quality across varying platforms and formats.
- Provide clear art direction and feedback to designers, supporting their growth while ensuring high creative standards.
- Collaborate cross-functionally with Brand Marketing, eCommerce, UX, Social, Integrated Marketing, and external partners from concept through execution.
- Present creative work internally, articulating design rationale and addressing feedback with solution-oriented thinking.
- Design with a mobile-first, digital-first mindset, ensuring assets are optimized for performance and channel best practices.
- Manage multiple projects simultaneously, maintaining timelines and priorities in a fast-moving environment.
- Stay current on beauty, skincare, clean beauty, fashion, design, and social trends—translating them into relevant, effective creative.
Requirements:
- 3–5 years of experience in creative or digital design roles within fast-paced, high-volume environments (beauty, fashion, or lifestyle industries a plus).
- Experience in art direction, campaign work, and eCommerce or performance-driven creative.
- Knowledge of computer programs including: Adobe Photoshop, InDesign & Illustrator, Figma, digital animation software, interest in AI
- Strong typography, layout, and visual storytelling skills across digital formats (email, paid media, social, site).
- Familiarity with UX/UI and mobile-first design a plus.
- Ability to balance business objectives with creative vision and brand integrity.
- Excellent communication, presentation, organizational, and time-management skills.
- Collaborative, proactive, and solution-oriented working style working at speed in an evolving workflow
- Ability to pivot quickly while maintaining high creative standards across different verticals.
- Passion and understanding of skincare, beauty, design and cultural trends.
- Bachelor’s degree required.
The base salary range for this role is listed above.
Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.
Compensation components are subject to change at the company’s discretion
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
Top Skills
Adobe Illustrator
Adobe Indesign
Adobe Photoshop
AI
Digital Animation Software
Figma
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The Company
What We Do
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals.
Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.
