Arity - Product Marketing Intern

At Allstate, great things happen when our people work together to protect families and their belongings from life's uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers' evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.
Job Description
As the Product Marketing Consultant Intern, you will own projects spanning from market research, content development, campaign analysis, and sales enablement. You will work with Product, Marketing, Sales, Customer Success, Design, and Research, to understand our customers' challenges and perspectives better. At the end of the internship, you will have influenced product positioning and messaging through your research and insights, while also gaining experience working cross-functionally with multiple stakeholders.
The ideal candidate is a self-starter who's unafraid to ask questions and experiment. This role requires a strategic thinker who is comfortable with ambiguity and can synthesize complex topics into easy-to-understand language for messaging and materials.
Job Description

• Conduct market research on target audiences to inform product development and sales strategies

• Develop new marketing content, leveraging data analyses, research, and feedback from cross-functional teams

• Partner with Marketing and Design to update sales materials (Sales Collateral, White Papers, Case Studies, etc.) to align with customer insights

• Support the execution and analysis of ongoing marketing campaigns

• This job does not have supervisory duties

Job Qualifications

• Target Start Date: May/June 2025

• Entering 3rd year or higher of college undergraduate program

• Experience conducting research and reporting insights

• Comfortable with copywriting and creating presentations

• Eager to work collaboratively and think flexibly, partnering with product, marketing, design sales, data science, research

• Ability to handle and enjoy projects from abstract to specific tasks

• Mindset to work with a variety of methodologies and processes, and suggest improvements to them

• Ability to effectively engage and effectively communicate ideas and contributions, both written and verbally

• Compensation offered for this role is between $20 and $42 an hour and is based on experience and qualifications.

Skills
Customer Centricity, Digital Literacy, Inclusive Leadership, Learning Agility, Results-Oriented
Compensation
The candidate(s) offered this position will be required to submit to a background investigation.
Joining our team isn't just a job - it's an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. And one where you can impact the future for the greater good.
You'll do all this in a flexible environment that embraces connection and belonging. And with the recognition of several inclusivity and diversity awards, we've proven that Allstate empowers everyone to lead, drive change and give back where they work and live.
Good Hands. Greater Together.
Allstate generally does not sponsor individuals for employment-based visas for this position.
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