Arity- Performance Media Strategy Manager

At Allstate, great things happen when our people work together to protect families and their belongings from life's uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers' evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.
Job Description
The Performance Media Strategy Manager is responsible for the ad technology platform campaign management, measurement, testing, and optimization.
Key Responsibilities• Ensures B2C customer acquisition via one or more of the following channels: native, display, paid social, push notifications, email, and/or SMS campaigns• Performs split testing and utilizes this data to make decisions• Summarizes large volumes of data for communication with senior management• Manages an analyst as part of the paid media team• Expands media buying efforts into an assigned portfolio of new channels and/or verticals• Creates and scales paid search campaigns• Ensures lead generation via one or more of the following channels: native, display, paid social, push notifications, email, and/or SMS campaigns
Education• 4 year Bachelors Degree (Preferred)
Experience• 7 or more years of experience (Preferred)
Supervisory Responsibilities• This job has supervisory duties.
Education & Experience (in lieu)• In lieu of the above education requirements, an equivalent combination of education and experience may be considered.
Skills
Campaign Management, Customer Centricity, Digital Literacy, Inclusive Leadership, Learning Agility, Marketing Strategies, Paid Media, Paid Search Marketing, Results-Oriented, Social Media Advertising
Compensation
Compensation offered for this role is $112,000.00 - 196,750.00 annually and is based on experience and qualifications.
The candidate(s) offered this position will be required to submit to a background investigation.
Joining our team isn't just a job - it's an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. And one where you can impact the future for the greater good.
You'll do all this in a flexible environment that embraces connection and belonging. And with the recognition of several inclusivity and diversity awards, we've proven that Allstate empowers everyone to lead, drive change and give back where they work and live.
Good Hands. Greater Together.
Allstate generally does not sponsor individuals for employment-based visas for this position.
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