Arity - Marketing Operations Intern

At Allstate, great things happen when our people work together to protect families and their belongings from life's uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers' evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.
Job Description
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Founded by The Allstate Corporation in 2016, Arity is a data and analytics company focused on improving transportation. We collect and analyze enormous amounts of data, using predictive analytics to build solutions with a single goal in mind: to make transportation smarter, safer and more useful for everyone.
At the heart of that mission are the people that work here-the dreamers, doers, and difference-makers that call this place home. As part of that team, your work will showcase both your intelligence and your creativity as you tackle real problems and put your talents towards transforming transportation.
That's because at Arity, we believe work and life shouldn't be at odds with one another. After all, we know that your unique qualities give you a unique perspective. We don't just want you to see yourself here. We want you to be yourself here.
The Team
The Marketing Operation & Digital Marketing team creates and executes full-funnel, B2B marketing campaigns that drive awareness and consideration for Arity and our products. Working across all lines of business, the team is responsible for driving connections with prospects and customers at every stage of the journey, across various mediums and channels.
The Marketing Operations Intern will work closely with the Marketing Operations team to support digital marketing efforts, project management, and marketing technology operations. The intern will gain hands-on experience in email marketing, website management, project coordination, and marketing automation systems. This role is designed for individuals interested in developing their skills in marketing technology, project management, and digital marketing strategies.
Want to join our team? Let's chat!
Key Responsibilities: • Assist with Email Marketing
o Support the coordination of email marketing campaigns, including newsletters, drip campaigns, and event communications.
o Collaborate with the marketing team to assist in implementing and refining email strategies to boost engagement and lead generation.
o Analyze email performance metrics to help optimize future campaigns.• Support Website Operations & SEO
o Help maintain the company's website by managing assets in the WordPress CMS.
o Assist in updating website content and optimizing internal linking, title tags, meta tags, and images to improve SEO performance.
o Coordinate with design and content teams to prioritize website updates.• Assist in Marketing Operations & Project Management
o Support the planning and management of marketing projects to ensure they are on track and aligned with business goals.
o Collaborate with the team to manage marketing operations in platforms such as Workfront.• Support Lead Generation and CRM Management
o Assist with lead management and tracking, ensuring accurate data entry and maintenance of leads.
o Help manage marketing automation tools like Salesforce and Pardot, ensuring seamless CRM operations and integration.
o Support the maintenance and organization of the marketing database, ensuring data accuracy and proper entry of new leads.
o Assist in monitoring database performance metrics to ensure optimal lead management and reporting.
Qualifications• Currently pursuing a degree in Marketing, Business, Communications, or a related field.• Interest in digital marketing, project management, and marketing technologies.• Basic knowledge of email marketing, SEO, or marketing automation is a plus.• Strong organizational and communication skills.• Ability to work independently and in collaboration with a team.
Skills
Customer Centricity, Digital Literacy, Inclusive Leadership, Learning Agility, Results-Oriented
Joining our team isn't just a job - it's an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. And one where you can impact the future for the greater good.
You'll do all this in a flexible environment that embraces connection and belonging. And with the recognition of several inclusivity and diversity awards, we've proven that Allstate empowers everyone to lead, drive change and give back where they work and live.
Good Hands. Greater Together.
Allstate generally does not sponsor individuals for employment-based visas for this position.
Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.
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